PR Tools & Software ∙ 31 min read
45+ Best Social Media Management Tools in 2025
Mile Zivkovic ∙ 26 Mar 2024
For any business worldwide, using social media is a no-brainer with over 5 billion users globally. But with over 20 platforms to pick from, the challenge kicks in! Which platforms do I use? And how do I manage them all easily? When it comes to the first question - you can use media monitoring to […]
Corporate Social Responsibility ∙ 10 min read
How to Introduce Public Relations Sustainability into Your Brand or PR Agency
Mile Zivkovic ∙ 26 Mar 2024
Your client is devoted to sustainability and follows the latest trends in corporate responsibility - and you have no idea how to bring those sustainable business practices into the spotlight. Or - the client doesn't want to act sustainably, and you don't know how to persuade him to incorporate it into strategy. Which of these […]
PR Measurement & Analytics ∙ 13 min read
How to Measure Brand Equity: Step-by-Step Guide
Mile Zivkovic ∙ 22 Mar 2024
No matter what industry you're in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […]
PR Tools & Software ∙ 15 min read
Top 10 Social Media Monitoring Tools for PR Pros - a 2025 List
Mile Zivkovic ∙ 20 Mar 2024
PR pros have a complex and difficult task - to increase visibility and improve communications for their clients. But how do you prove the effects of your hard work? There is one thing that works very well - social media monitoring. A social media monitoring tool can show you the immediate effects of your campaigns […]
PR Tools & Software ∙ 13 min read
What is PR Newswire and Should You Use it in 2025? (with Pricing)
Mile Zivkovic ∙ 19 Mar 2024
Newswires are one of the oldest relics of the old world of public relations. They were once the most effective way to get a story noticed by media professionals. But do they have any merit in 2024? How much do they cost and is there a better alternative? These are just some of the many […]
PR Tools & Software ∙ 14 min read
The Ultimate Guide to Press Release Tools — Top List for 2025
Mile Zivkovic ∙ 18 Mar 2024
They've gone through decades of evolution, but even in 2025, press releases are an important medium for communicating news stories and making sure your client's brand gets noticed. And the great information (and curse) is - now there are more tools than ever that allow PR pros to create and distribute press releases! Yes, great, […]
Press Release Writing and Content Creation ∙ 9 min read
The Anatomy of a Press Release - a Guide for PR Pros
Mile Zivkovic ∙ 28 Feb 2024
A press release can take an ordinary piece of news and amplify it to reach the right people in the right places. Most press releases follow industry standards and guidelines. If you want journalists, editors, bloggers, and influencers to notice yours, there are certain best practices to follow. Today, we're going to show you exactly […]
PR Outreach & Media Relations ∙ 9 min read
How to Promote a Press Release in 10 Easy Ways
Mile Zivkovic ∙ 9 Feb 2024
You've spent days writing the perfect press release and coming up with a way to make your story more attractive to journalists and writers. And once the writing ends, there's even more work to be done - promoting that press release. To make sure you get the maximum impact from your press releases, there are […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a New CEO Press Release (Examples and Template)
Mile Zivkovic ∙ 9 Feb 2024
Your company just appointed a new CEO, which is huge news! After you've made an internal announcement, it's time to tell everyone else that you have a new chief executive officer. To do this, you need a CEO press release - a document telling readers who has become the chief executive officer of your company […]
PR Tools & Software ∙ 13 min read
PR Pros Leaving X: The Best Twitter Alternatives for 2025
Mile Zivkovic ∙ 29 Jan 2024
You've probably noticed that Twitter (or X) has been on a bit of a downward spiral for the past year or so. Since its takeover and rebranding, Twitter has lost 13% of its daily active users, with new ones leaving each day. So is Twitter finally dead? For PR professionals, this is a major change […]
Industry-Specific PR ∙ 9 min read
Financial PR Guide: Key Differences & Strategies to Amplify
Mile Zivkovic ∙ 18 Dec 2023
If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. Financial PR involves managing public perception of your organization’s financials, operations, products, and personnel in order to help investors and customers to gain confidence in the company. It can […]
Press Release Writing and Content Creation ∙ 13 min read
How to Write a Restaurant Press Release (Example and Template)
Mile Zivkovic ∙ 21 Nov 2023
Press releases are one of the most effective ways to spread the news about your restaurant. However, most restaurant owners don't have press release writing skills. Today, we're going to change that. No matter if you’re a business owner or a PR pro who wants to work in the restaurant industry, you need to know […]
