PR Outreach & Media Relations ∙ 7 min read
Top Tier Publications: What They Are and How to Get Published
Mile Zivkovic ∙ 1 Aug 2024
Thomas Edison famously said, "I have not failed. I've just found 10,000 ways that don't work." If you're looking at getting featured in top tier publications, it feels like that a lot of the time... Until attempt number 10,001 when suddenly it does work. How do you even get featured in a top tier media […]
PR Outreach & Media Relations ∙ 9 min read
How to Get Featured in a Magazine: A Step-by-Step Guide
Mile Zivkovic ∙ 29 Jul 2024
Andy Warhole famously said that, in the future, everyone will be famous for 15 minutes. Are you sitting there wondering when those 15 minutes are going to come for your business or your client? While there are many more ways to get famous now compared to Warhole's time, it's still not that easy to get […]
PR Measurement & Analytics ∙ 11 min read
How to Measure Brand Sentiment in PR - The 2025 Guide
Mile Zivkovic ∙ 20 Jun 2024
If you don't ask, you don't receive. And if you run a business, you don't have to ask for feedback all the time - you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […]
PR Strategy & Planning ∙ 12 min read
How to Create a Data-Driven PR Strategy in 2025
Mile Zivkovic ∙ 18 Jun 2024
You can't improve on what you don't measure. In public relations, it's easy to get sidetracked and claim that a press release received extensive media coverage. However, facts and figures are crucial for any PR strategy—whether you're working in a PR agency or as part of an in-house PR team. Adopting a data-driven PR strategy […]
PR Strategy & Planning ∙ 11 min read
14 Tips for Creating a Successful Earned Media Strategy
Mile Zivkovic ∙ 22 May 2024
What's better than good publicity? Getting good publicity for free when you haven't even asked for it. This is something called earned media. An earned media strategy is a crucial part of a PR strategy for any business. Today, we're going to help you uncover some earned media ideas and provide tips for creating an […]
PR Tools & Software ∙ 7 min read
Roxhill 2025 Pricing — How Much Does it Cost? [+ Alternatives]
Mile Zivkovic ∙ 22 May 2024
If you’re looking for a PR tool and media database, quite a few are out there. Roxhill is among the most popular choices for UK businesses looking to build relationships with journalists. But you might be wondering — how much does Roxhill cost? Here is everything you wanted to know about Roxhill pricing. Short on […]
PR Tools & Software ∙ 7 min read
Prezly Pricing in 2025: How Much Does Prezly Cost?
Mile Zivkovic ∙ 21 May 2024
Securing more media coverage for your business or clients requires significant effort. This includes spending hours reviewing media contacts, pitching journalists, and following up, often for multiple clients and PR campaigns simultaneously. To streamline this process for your team, consider utilizing PR software. One option could be Prezly. Today, we'll help you discover everything about […]
PR Tools & Software ∙ 16 min read
20 Best Outreach Tools for PR, Sales and Marketing - a 2025 List (w/ Features & Pricing)
Mile Zivkovic ∙ 16 May 2024
Did you know that 88% of people check their email multiple times per day? And despite that, you're still not getting in touch with the right people. The problem may lie in the kinds of tools you're (not) using and today we're going to help you with just that. Here are some tools that will […]
PR Strategy & Planning ∙ 17 min read
What is the PESO Model in PR? Definition & Examples
Mile Zivkovic ∙ 26 Apr 2024
The PESO model is a comprehensive approach to organizing and understanding different categories of media and how they intersect in the modern communication landscape. The acronym "PESO" stands for Paid, Earned, Shared, and Owned media and was coined in 2014 by Gini Dietrich, Founder and CEO at Spin Sucks. It represents distinct types of media […]
PR Outreach & Media Relations ∙ 13 min read
The Definitive Guide to Influencer PR in 2025
Mile Zivkovic ∙ 25 Apr 2024
The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. Influencers are certainly important in the world of marketing, but using them for PR purposes may be something you have not yet tried out. In this […]
PR Measurement & Analytics ∙ 13 min read
How to Use Sentiment Analysis in PR? The 2025 Guide
Mile Zivkovic ∙ 24 Apr 2024
Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they're good or not could be a full-time job. Not anymore - thanks to sentiment analysis in PR. With a […]
AI in Public Relations ∙ 17 min read
Top 30+ AI Marketing Tools in 2025
Mile Zivkovic ∙ 17 Apr 2024
If you're like most marketers, you feel like there is not enough time in a day. With so much work to do and a work week of 40 hours, marketing experts need all the help they can get. Help is coming in AI tools - promising to cut workloads and make marketers more efficient, organized, […]
