Press Release Writing and Content Creation ∙ 9 min read
The Anatomy of a Press Release - a Guide for PR Pros
Mile Zivkovic ∙ 28 Feb 2024
A press release can take an ordinary piece of news and amplify it to reach the right people in the right places. Most press releases follow industry standards and guidelines. If you want journalists, editors, bloggers, and influencers to notice yours, there are certain best practices to follow. Today, we're going to show you exactly […]
Reputation Management ∙ 11 min read
What Is a Media Kit? Definition, Examples + How To Guide
Mile Zivkovic ∙ 13 Feb 2024
Do you want to be in control of how the media talks about your brand? You don't need to learn magic or the art of mind reading. To get started, all you need is a media kit for your business - a collection of carefully curated information for journalists and bloggers. Today, we're going to […]
PR Outreach & Media Relations ∙ 9 min read
How to Promote a Press Release in 10 Easy Ways
Mile Zivkovic ∙ 9 Feb 2024
You've spent days writing the perfect press release and coming up with a way to make your story more attractive to journalists and writers. And once the writing ends, there's even more work to be done - promoting that press release. To make sure you get the maximum impact from your press releases, there are […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a New CEO Press Release (Examples and Template)
Mile Zivkovic ∙ 9 Feb 2024
Your company just appointed a new CEO, which is huge news! After you've made an internal announcement, it's time to tell everyone else that you have a new chief executive officer. To do this, you need a CEO press release - a document telling readers who has become the chief executive officer of your company […]
PR Tools & Software ∙ 13 min read
PR Pros Leaving X: The Best Twitter Alternatives for 2025
Mile Zivkovic ∙ 29 Jan 2024
You've probably noticed that Twitter (or X) has been on a bit of a downward spiral for the past year or so. Since its takeover and rebranding, Twitter has lost 13% of its daily active users, with new ones leaving each day. So is Twitter finally dead? For PR professionals, this is a major change […]
Industry-Specific PR ∙ 9 min read
Financial PR Guide: Key Differences & Strategies to Amplify
Mile Zivkovic ∙ 18 Dec 2023
If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. Financial PR involves managing public perception of your organization’s financials, operations, products, and personnel in order to help investors and customers to gain confidence in the company. It can […]
PR Measurement & Analytics ∙ 14 min read
How to Measure PR Success: a Step-by-Step Guide
Mile Zivkovic ∙ 18 Dec 2023
If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency or a PR professional, you can use PR campaign results to earn your seat at the table. With the right success […]
Press Release Writing and Content Creation ∙ 13 min read
How to Write a Restaurant Press Release (Example and Template)
Mile Zivkovic ∙ 21 Nov 2023
Press releases are one of the most effective ways to spread the news about your restaurant. However, most restaurant owners don't have press release writing skills. Today, we're going to change that. No matter if you’re a business owner or a PR pro who wants to work in the restaurant industry, you need to know […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a CEO Resignation Press Release (Example and Template)
Mile Zivkovic ∙ 20 Oct 2023
Press releases can be used to announce a variety of events - from bad to good. Sometimes, key people in the company leave and that deserves its own press release - an official announcement of what happened and why. One of the major examples can be a CEO resignation press release, and today we're going […]
