AI in Public Relations ∙ 10 min read
How to Introduce an Ethical AI PR Agency Framework
Gina Nowicki ∙ 17 Nov 2023
At this moment in time, an ethical AI PR agency framework needs to be on the mind of every PR professional. As you ask yourself, “How can AI be used in PR?” you also need to ask how your team will use it in a way that’s both fair and transparent. Thankfully, the industry is […]
PR Tools & Software ∙ 6 min read
6 Reasons Why You Should Choose Prowly PR Software (w/ Reviews)
Gina Nowicki ∙ 16 Nov 2023
Companies like ASUS, IKEA, and Spotify have already trusted Prowly PR software to meet their most demanding PR needs. Is it the solution you’re looking for, too? In this article, you’ll learn: What is Prowly and how does it work? The top 6 reasons why PR pros choose it (with Prowly reviews) Let’s start with […]
PR Client Management ∙ 8 min read
What Questions Should You Ask Your New PR Clients?
Gina Nowicki ∙ 21 Apr 2023
You’re ready to get started on strategizing, writing about, and pitching your new client, but there are still things you need to establish before you begin. For example, there are some public relations questions to ask the client during the onboarding that will both inform your next steps and demonstrate your expertise in working collaboratively […]
PR Outreach & Media Relations ∙ 9 min read
7 Ways to Ruin Your PR Relationship with a Journalist
Gina Nowicki ∙ 15 Feb 2023
Have you thought of your valentine today? No, not the one at home, but the one you woo every day at work: the media! On this Valentine’s Day, we’re thinking about how media relations can be very similar to dating. You’re hungry for their attention, you want them to remember you, and you wait with […]
PR Strategy & Planning ∙ 7 min read
7 Selling Tips That Will Get Your PR Contract Signed
Gina Nowicki ∙ 8 Nov 2022
Did you know when you got into PR agency work how much selling would be involved? Not just selling your pitches to the media, but selling prospective clients on signing new PR contracts with you. It’s the foundation of your entire PR business, and it ultimately determines whether your agency will grow, become stagnant, or […]
PR Tools & Software ∙ 10 min read
Buying PR Software: How to Choose the Best One for Your Needs
Gina Nowicki ∙ 8 Aug 2022
Congratulations! Your PR agency is growing quickly and your client roster is now filled with stellar company names, or you’ve been selected to take your company’s in-house PR department to the next level. Either way, your next move has become crystal clear: it’s finally time to look into buying PR software. Let's take a guess […]
PR Industry News & Trends ∙ 9 min read
5 Reasons Why PR Awards Are Worth Pursuing (+ Examples)
Gina Nowicki ∙ 26 Jul 2022
Who doesn’t love to receive an award? The recognition is exciting, the applause fills us with pride, and we get a trophy or plaque to display prominently in our office. PR awards are no different: being acknowledged for an outstanding PR campaign is a big thrill and motivates you to think even bigger for your […]
PR Industry News & Trends ∙ 10 min read
PR Rates: How to Determine (and Increase) PR Agency Retainer Fees
Gina Nowicki ∙ 12 Apr 2022
Besides your team, monthly PR retainer fees are essential building blocks for your PR agency’s foundation and growth. Being strategic about setting them and increasing them over time can make or break your revenue goals and profitability. There is no magic calculator for how to determine and increase PR retainers, but you can definitely narrow […]
PR Strategy & Planning ∙ 9 min read
PR Team Management: Optimize Your (Remote) PR Workflow
Gina Nowicki ∙ 28 Feb 2022
We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The remote work trend has accelerated rather quickly: a recent report from Gartner estimates that 52% of US workers will be remote in 2022, with […]
PR Client Management ∙ 9 min read
PR Client Onboarding: How to Successfully Onboard a New PR Client
Gina Nowicki ∙ 28 Jan 2022
Signing on a new client is the result of significant work. You spent hours discovering the client’s PR needs, presenting your agency’s benefits, talking the client though their concerns, and sharing your agency’s measurable value to their overall PR & marketing strategy. But once they’ve signed (success!), the real work has only just begun. Now […]
PR Outreach & Media Relations ∙ 10 min read
14+ Tips to Holiday Gift Guide Pitching (w/ Examples)
Gina Nowicki ∙ 4 Nov 2021
Holiday gift guides are a fantastic way to put the spotlight on your client’s products, and are a recurring feature that you know you can count on every year as part of your PR planning. In this article, you’re going to learn the best holiday gift guide pitching tips and see a couple of holiday […]
