Can you honestly say your pitching workflow is well-optimized?
There’s rarely time to create a flawless pitch. Speeding up usually means compromising on quality. But how can your story be engaging without good research and credible data sources?
PR pros need realistic, evidence-based strategies to be able to pitch with confidence.
This December, Prowly has introduced new features to help you organize and enhance your PR workflow, from research to follow-ups.
Read on and learn:
- How to find more information about online media outlets
- New ways to expand your topical search
- How we made following up more convenient
Update 1. Enhanced online outlet data (powered by Semrush)
As far as online media outlets, until now you could only browse information about the general domain. With this update, Prowly's Media Database gives you instant access to some of the most hard-to-find data: traffic and audience details for subdomains and subfolders.
Thanks to Semrush, a leading provider of credible traffic and audience data, you can now check the real numbers behind every branch and subpage of your chosen domain.
For example, instead of just researching CNN.com, you can analyze the traffic and audience insights of the station’s subdomain (e.g. money.CNN.com), or one of their subfolders
(e.g. CNN.com/world).
And, to make your search even more precise, domain traffic and audience info are also available as search filters in all search tabs. So, for example, when you go to the Media Outlets tab, you can quickly filter out the most-visited news sites with female viewers aged 35+ from Montreal, Canada.
Knowing the exact audience and traffic stats helps you personalize your pitches better. Not sure how to best personalize your messages? Read our step-by-step playbook.
3 tasks this feature will make easier for you
- Targeting. Finding the perfect journalists for your story is easier when you know their exact audience and traffic stats.
- Identifying relevant Tier 1 media. Allocate time where it matters. Perfect the pitches for your Top 10 or Top 20 outlets, establish connections, and show stakeholders the true value of your PR efforts.
- Creating precise pitches. Knowing the outlet’s or journalist’s traffic and audience insights helps you find the right story angle and personalize your message.
Update 2. Smarter search for journalists by topics
Expand your search without getting a bunch of irrelevant results. Try Prowly’s new topic branching.
Before the update, when typing “technology” into your topic browser, you’d get only exact match topic categories to choose from, like Technology or Computers & Technology. Now, Prowly's Media Database will also show you related topic recommendations, like Cloud Computing or Artificial Intelligence.
Using this feature, you might find some unexpected but useful results.
2 ways this feature will make your life easier
- Faster research. Tracking down relevant journalists goes smoother with precise and related topic suggestions.
- Wider reach. Uncover new connection opportunities and tap into niches you might have otherwise missed.
Update 3. Advanced follow-ups (feature for Pro Plan users)
To boost your pitching efficiency, try to improve your email open and reply rates. Sending systematic follow-ups increases your chances for coverage.
In Prowly's mailing tool, connected inboxes can now automate follow-ups based on whether or not the recipient has replied to your message. As soon as you get a reply, the mailing list for pre-planned follow-ups will update itself so that only non-responders get them. No more manual removals. And, you get to craft 1:1 follow-ups based on the content of the reply.
It works for all emails sent after Tuesday, Nov 19.
This functionality is yet another reason to connect your inbox with Prowly. You don’t have to remember to keep track of your silent recipients—and you’ll never miss important replies! Automation helps you avoid the risk of being pushy, annoying, or non-responsive.
Your reply rates will also be included in the email campaign overview and will act as filters in your CRM.
3 perks you’ll get from this feature
- Higher reply rates. Journalists’ inboxes are always full. You have a better chance of not being skipped if you stay top-of-mind. Well-timed, relevant follow-ups are crucial for increasing your pitching success.
- Fewer things to remember. Automation is your workflow’s friend. You only set up the follow-ups once a campaign and don’t have to worry about them again.
- No more missed chances. Suppose you could have landed coverage, but you forgot or didn’t have time to follow up. Never again!
Try them yourself
Timeliness and relevancy: this is what journalists want in a PR pitch. Features like automation and research support come in handy, helping to find up-to-date story angles and do thorough research.
Don’t underestimate how stressful guesswork in PR can be. Being confident that your story will resonate with the journalist’s audience can take a huge load off your shoulders.
We’re constantly improving the Prowly app to give you the best PR-building experiences. The Basic Plan covers essential PR research and outreach tools, while the Pro Plan unlocks all Prowly functionalities (you can upgrade now!).
If you’re a Pro Plan user, here’s a quick guide to integrating your inbox with Prowly.
Ready to engage journalists with your next-level pitches?
