PR Industry News & Trends ∙ 11 min read
Making a ‘Boring’ Brand Interesting: How A Dull Subject Can Be Made Newsworthy
Richard Paul ∙ 16 Sep 2024
Whether you’re agency-side or in-house, if you work in PR, you likely have a list of ‘dream’ brands that you would love to work with and brainstorm ideas for. But often, reality means working with lesser-known brands, tight budgets, and industries that aren’t exactly glamorous — you’re faced with a client specialized in roofing, waste […]
