PR Crisis Management ∙ 23 min read
16 PR Crisis Management Examples: What (Not) to Do
Mile Zivkovic ∙ 9 Apr 2024
For every brand under the sun, it's inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others... Not so much. Today we’ll make sure you fall […]
PR Measurement & Analytics ∙ 10 min read
What's the Difference Between Social Listening and Social Monitoring in PR?
Mile Zivkovic ∙ 4 Apr 2024
Imagine this situation: Friday afternoon is coming up and you get an email from your CMO, asking why the internet is blowing up about your latest campaign, and not in a good way. You're about to head out of the office, but you check your social platforms and you see that all hell has broken […]
PR Tools & Software ∙ 11 min read
Top 15+ Social Listening Tools for PR Pros - a 2025 List
Mile Zivkovic ∙ 3 Apr 2024
Did you know that all social media networks combined have 4.95 billion users as of November 2024? If you run a business, it's very likely that someone will mention you on social media each and every day. But staying on top of these mentions is easier said than done. Social listening tools are here to […]
PR Tools & Software ∙ 12 min read
20+ Top Sentiment Analysis Tools for PR Pros - a 2025 List
Mile Zivkovic ∙ 3 Apr 2024
Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that - round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we're […]
PR Measurement & Analytics ∙ 12 min read
Benefits of Social Listening for PR Agencies (with Case Studies)
Mile Zivkovic ∙ 3 Apr 2024
Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools - public relations agencies. If you're a PR agency struggling to get a seat at the table and prove the effectiveness of […]
PR Tools & Software ∙ 6 min read
Meltwater Pricing - How Much Does Meltwater Cost in 2025?
Mile Zivkovic ∙ 27 Mar 2024
Meltwater is PR software that helps PR specialists track and analyze media coverage, social media trends, and online news. Choosing the right PR tool is challenging; you need to weigh all the pros and cons, feature sets, and, of course, pricing. Today, we’ll discuss Meltwater pricing—how much It costs, where you can find its pricing, […]
PR Tools & Software ∙ 31 min read
45+ Best Social Media Management Tools in 2025
Mile Zivkovic ∙ 26 Mar 2024
For any business worldwide, using social media is a no-brainer with over 5 billion users globally. But with over 20 platforms to pick from, the challenge kicks in! Which platforms do I use? And how do I manage them all easily? When it comes to the first question - you can use media monitoring to […]
Corporate Social Responsibility ∙ 10 min read
How to Introduce Public Relations Sustainability into Your Brand or PR Agency
Mile Zivkovic ∙ 26 Mar 2024
Your client is devoted to sustainability and follows the latest trends in corporate responsibility - and you have no idea how to bring those sustainable business practices into the spotlight. Or - the client doesn't want to act sustainably, and you don't know how to persuade him to incorporate it into strategy. Which of these […]
PR Measurement & Analytics ∙ 12 min read
How to Measure Brand Equity: Step-by-Step Guide
Mile Zivkovic ∙ 22 Mar 2024
No matter what industry you're in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […]
PR Tools & Software ∙ 15 min read
Top 10 Social Media Monitoring Tools for PR Pros - a 2025 List
Mile Zivkovic ∙ 20 Mar 2024
PR pros have a complex and difficult task - to increase visibility and improve communications for their clients. But how do you prove the effects of your hard work? There is one thing that works very well - social media monitoring. A social media monitoring tool can show you the immediate effects of your campaigns […]
PR Tools & Software ∙ 13 min read
What is PR Newswire and Should You Use it in 2025? (with Pricing)
Mile Zivkovic ∙ 19 Mar 2024
Newswires are one of the oldest relics of the old world of public relations. They were once the most effective way to get a story noticed by media professionals. But do they have any merit in 2024? How much do they cost and is there a better alternative? These are just some of the many […]
PR Tools & Software ∙ 14 min read
The Ultimate Guide to Press Release Tools - Top List for 2025
Mile Zivkovic ∙ 18 Mar 2024
They've gone through decades of evolution, but even in 2025, press releases are an important medium for communicating news stories and making sure your client's brand gets noticed. And the great information (and curse) is - now there are more tools than ever that allow PR pros to create and distribute press releases! Yes, great, […]
