PR Measurement & Analytics ∙ 18 min read
How to Conduct a Brand Audit — the 2025 Guide
Mile Zivkovic ∙ 21 Feb 2025
A brand audit is a health check for your brand: a way to determine how people perceive you and where you stand against your competitors. You can use a brand audit to benchmark your brand's performance, determine your brand equity and main brand elements, and in general, find out what people think of you. This […]
PR Strategy & Planning ∙ 10 min read
Digital Presence Management: The Ultimate Guide for 2025
Mile Zivkovic ∙ 20 Feb 2025
Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. But you should also manage your business's online presence very carefully. For PR teams and agencies, digital presence management allows them to make their clients and companies […]
PR Strategy & Planning ∙ 13 min read
How to Write a Communication Plan: Step-by-Step Guide for 2025
Mile Zivkovic ∙ 20 Feb 2025
Communication isn’t just important—it’s everything. Whether it’s with your team, customers, the media, or your social followers, it shapes every interaction. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. A solid communication plan is your secret weapon—a strategic blueprint that maps out exactly how your organization delivers […]
PR Tools & Software ∙ 25 min read
25+ Best Press Release Distribution Services to Use in 2025
Mile Zivkovic ∙ 20 Feb 2025
Do you have a fantastic piece of news about your business or a client that you want the world to see? If you want to amplify its reach, all you need are reliable press release distribution services. But, as you'll learn in a moment, there are countless options in the market with both big promises […]
PR Strategy & Planning ∙ 12 min read
What is a PR Campaign? How-to Guide with Examples (2025)
Mile Zivkovic ∙ 18 Feb 2025
Dove's Real Beauty campaign, Coca-Cola's Share a Coke, Old Spice's The Man Your Man Could Smell Like... These are all examples of marketing campaigns you probably remember and know well. And the reason is simple: the excellent PR campaigns behind them. A PR campaign is one of the most effective ways to build visibility and […]
PR Strategy & Planning ∙ 13 min read
What is Brand Recognition and How to Improve It? 2025 Guide
Mile Zivkovic ∙ 3 Feb 2025
Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? If you were to show a silver logo with a half-bitten piece of fruit to almost anyone in the world, most of them would know that it's Apple. This […]
PR Strategy & Planning ∙ 10 min read
Competitive Monitoring: The Practical Guide for 2025
Mile Zivkovic ∙ 11 Dec 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your […]
Media Lists & Journalists ∙ 7 min read
15 Top Magazines in the US to Pitch in 2025
Mile Zivkovic ∙ 9 Dec 2024
As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of […]
PR Tools & Software ∙ 8 min read
What is the Best Alternative to Roxhill? Five Top Picks
Mile Zivkovic ∙ 2 Dec 2024
If you're looking for powerful PR software, you'll notice that the market is pretty crowded. With so many tools offering similar features at similar prices, you may feel overwhelmed and just pick almost anything. Roxhill is a popular solution for PR professionals, offering a media database, list building, PR opportunity finder, and many other features. […]
Media Lists & Journalists, PR Outreach & Media Relations ∙ 3 min read
How to Find Guardian Contact Information: A Step-by-Step Guide
Mile Zivkovic ∙ 31 Oct 2024
Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. But if you're looking for a more precise way to contact the Guardian with a story, we have […]
PR Tools & Software ∙ 8 min read
Top Prezly Alternatives for 2025 (Pricing Plans & Features)
Mile Zivkovic ∙ 30 Aug 2024
Prezly is one of the most attractive options for PR teams on a budget. It makes light work of PR outreach and has a decent set of features that cover all the basics. But what if you need something with a large media database or advanced tools such as media monitoring? Or perhaps Prezly's pricing […]
PR Tools & Software ∙ 7 min read
JustReachOut Pricing: How Much Does JustReachOut Cost in 2025
Mile Zivkovic ∙ 27 Aug 2024
JustReachOut offers AI-powered PR software that helps businesses and agencies get featured in media outlets. If you have a relevant story to pitch and need to reach a large number of journalists quickly, this is one of the best PR tools out there. Today, we talk about JustReachOut pricing to learn how much the tool […]
