PR Measurement & Analytics ∙ 8 min read
What are Press Release Analytics and How Do they Work?
Mile Zivkovic ∙ 28 Feb 2025
You can't improve what you don't measure. And when it comes to press releases, PR professionals all too often either don't track them at all or use outdated and irrelevant metrics. However, press release tracking is the only way you can improve your PR outreach efforts. Today, we show you everything you need to know […]
PR Measurement & Analytics ∙ 12 min read
What Are Brand Mentions and How to Track & Analyze Them
Mile Zivkovic ∙ 26 Feb 2025
Your brand doesn't exist in a vacuum. Every media mention of your brand online, known as a 'brand mention,' plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]
PR Measurement & Analytics ∙ 14 min read
How to Measure PR Campaign Results: a Guide to Success
Mile Zivkovic ∙ 25 Feb 2025
If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency or a PR professional, you can use PR campaign results to earn your seat at the table. The right success measurements […]
PR Tools & Software ∙ 8 min read
Agility PR Solutions: 2024 Reviews, Pricing, Pros and Cons
Mile Zivkovic ∙ 25 Feb 2025
Choosing your PR software can feel like a gamble. All PR tools offer powerful features, vast databases of contacts, AI-backed personalization, and much more. However, selecting the right PR software is crucial for an effective public relations strategy. Agility PR is one of those tools and, in the world of PR, it’s one of the […]
PR Measurement & Analytics ∙ 18 min read
How to Conduct a Brand Audit — the 2025 Guide
Mile Zivkovic ∙ 21 Feb 2025
A brand audit is a health check for your brand: a way to determine how people perceive you and where you stand against your competitors. You can use a brand audit to benchmark your brand's performance, determine your brand equity and main brand elements, and in general, find out what people think of you. This […]
PR Strategy & Planning ∙ 10 min read
Digital Presence Management: The Ultimate Guide for 2025
Mile Zivkovic ∙ 20 Feb 2025
Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. But you should also manage your business's online presence very carefully. For PR teams and agencies, digital presence management allows them to make their clients and companies […]
PR Strategy & Planning ∙ 13 min read
How to Write a Communication Plan: Step-by-Step Guide for 2025
Mile Zivkovic ∙ 20 Feb 2025
Communication isn’t just important—it’s everything. Whether it’s with your team, customers, the media, or your social followers, it shapes every interaction. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. A solid communication plan is your secret weapon—a strategic blueprint that maps out exactly how your organization delivers […]
PR Tools & Software ∙ 25 min read
25+ Best Press Release Distribution Services to Use in 2025
Mile Zivkovic ∙ 20 Feb 2025
Do you have a fantastic piece of news about your business or a client that you want the world to see? If you want to amplify its reach, all you need are reliable press release distribution services. But, as you'll learn in a moment, there are countless options in the market with both big promises […]
PR Strategy & Planning ∙ 12 min read
What is a PR Campaign? How-to Guide with Examples (2025)
Mile Zivkovic ∙ 18 Feb 2025
Dove's Real Beauty campaign, Coca-Cola's Share a Coke, Old Spice's The Man Your Man Could Smell Like... These are all examples of marketing campaigns you probably remember and know well. And the reason is simple: the excellent PR campaigns behind them. A PR campaign is one of the most effective ways to build visibility and […]
PR Strategy & Planning ∙ 12 min read
What is Brand Recognition and How to Improve It? 2025 Guide
Mile Zivkovic ∙ 3 Feb 2025
Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? If you were to show a silver logo with a half-bitten piece of fruit to almost anyone in the world, most of them would know that it's Apple. This […]
PR Strategy & Planning ∙ 10 min read
Competitive Monitoring: The Practical Guide for 2025
Mile Zivkovic ∙ 11 Dec 2024
Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your […]
Media Lists & Journalists ∙ 7 min read
15 Top Magazines in the US to Pitch in 2025
Mile Zivkovic ∙ 9 Dec 2024
As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of […]
