PR Strategy & Planning ∙ 6 min read
3 Ways to Incorporate Outcome Mapping into Your Organizational PR Strategy
Mariya Parodi ∙ 3 Apr 2024
Strategic planning is one of the most valued skills in public relations, yet it is also one of the challenges that public relations professionals struggle with the most. Surveys of public relations professionals again and again find that measurement is at or near the top of their challenges. Measuring the impact of their role is […]
