Joanna Drabent, Author at Prowly Magazine

on 7 Jul 2016

Our set of tools helps manage media relations, create effective content and distribute it to the key audiences. No matter whether you’re a freelancer, employed in a big agency, working separately or in a team; thanks to Prowly your content will be more visible.

Case Study Trends

Learn From the Best: Most Effective Brand Newsroom Concepts

Joanna Drabent

on 23 Mar 2016

Brands use now a ton of relevant channels to communicate with their audience and a hyper-interactive environment in which we operate. All these channels are where the brand story is created for the market, the media, and the consumer. The role of a brand newsroom is to bring all these channels together, creating a heartbeat

Prowly Journal

$1,1M Series pre-A – What It Really Means to Us

Joanna Drabent

on 26 Jan 2016

Sometimes, a simple need to solve everyday problems accidentally sets up a foundation for something much bigger. This is a story about it.

Prowly Journal

Going Global Part 1: Prowly UK & The European Tech Alliance

Joanna Drabent

on 6 Nov 2015

A few days ago a conference inaugurating the European Tech Alliance, an initiative to promote the success of European tech companies and support the European Commission to prepare the Digital Single Market strategy, was held in Strasbourg. The EUTA combines some of Europe’s biggest tech players including Spotify, BlaBlaCar and Avast. Prowly is proud

Trends

The Year of PR Is Coming

Joanna Drabent

on 8 Oct 2015

We live in a constant communication cycle. Anyone can become the next opinion leader. In the face of these changes, the role of Public Relations is changing. In which direction will the market go?

Prowly Journal Trends

Adapt or Die

Joanna Drabent

on 5 Oct 2015

Through technologies dynamic development, we live in an ever-changing reality and the way we communicate is the fastest to evolve. For start-ups in this market it’s an advantage and also a curse. Those who observe, analyse and adapt will survive...

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Trends

Must-Have Skills at the PR 3.0 Age

Joanna Drabent

on 8 Jul 2015

Public Relations 3.0 is taking PR to the next level. What kind of skills do professionals need to meet the challenges of the PR 3.0 age? Take a quick look at the checklist below. These skills will put you one step ahead of the game!

How To

Tips & Tricks On How to Build a Better Online Newsroom

Joanna Drabent

on 8 Jun 2015

Traditional PR is dying - we have heard this in the media for several years. The fact is it will be a long time before press releases disappear. A press release is still the best way to inform journalists, bloggers and opinion leaders...

Trends

PR Automation

Joanna Drabent

on 8 Jun 2015

Today‘s media is divided into the traditional media (high quality journalism), user generated media (whole user generated content on the Internet) and automated content delivery systems (content aggregators). The boundaries between them are very fine...

How To Prowly Journal

Startup Vicious Circle

Joanna Drabent

on 8 Mar 2015

Our story shows that sometimes a simple need to solve everyday problems accidentally sets up the foundation for something bigger. That is, if you have the guts to do it and if you meet the right people to share and expand your vision with. In our team we hope that Prowly will become Salesforce among

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