PR Industry News & Trends ∙ 13 min read
PR Pros Share Top 2023 PR Trends (And What to Leave in 2022)
Gina Nowicki ∙ 29 Jan 2024
The 2023 PR trends are here! With another exciting year behind us, we asked PR professionals to share their predictions for the top public relations trends and challenges for the year ahead. With survey feedback from 100 PR pros, the top 3 trends for PR trends and PR challenges emerged. Read on to discover what […]
PR Client Management ∙ 8 min read
How to Pitch Your Clients for Podcasts (w/ Podcast Pitch Template)
Gina Nowicki ∙ 29 Jan 2024
We can barely keep up: podcasts have popped up everywhere and their popularity continues to skyrocket. There is a podcast for almost everything these days, from business to personal finance to true crime stories to fashion. In fact, Podcast Insights reports that there are over 2 million podcasts as of 2021! What does this mean […]
PR Outreach & Media Relations ∙ 7 min read
How to Stay in the Know About Your Media Contacts and Their Beat
Gina Nowicki ∙ 29 Jan 2024
One thing is constant: the media landscape is always changing. In fact, this feels more true than ever before. We’ve grown accustomed to seeing editors move regularly from one publication to the next, and freelance journalists juggle different beats based on the publications they’re currently working with. We also know that keeping up with media […]
PR Industry News & Trends ∙ 9 min read
Welcome to the Club! PR Communities to Join [2024 Update]
Gina Nowicki ∙ 8 Jan 2024
Your partner doesn’t get it. Your best friend doesn’t get it. And your mom definitely doesn’t get it. Unless they are ambitious PR professionals too, they just don’t understand the thrills and challenges of working in PR. That’s why PR communities are so important. These are the places where you can ask a question (How […]
PR Crisis Management ∙ 8 min read
5 PR Controversies That Made Us Cringe - Lessons on Handling a PR Disaster
Gina Nowicki ∙ 18 Dec 2023
When a PR disaster strikes and hits all the headlines, it stands out particularly strongly for PR professionals. We can’t help but empathize with the crisis communications team that is brought in to fix such an ugly mess, especially when it looks like the PR scandal could have been easily side-stepped with a little advanced […]
PR Industry News & Trends ∙ 4 min read
The Wrap-Up: Our Experience at the PRSA ICON 2022 Conference
Gina Nowicki ∙ 18 Dec 2023
Last month, public relations professionals from all over the world traveled to Texas for ICON 2022, an annual event hosted by the Public Relations Society of America (PRSA). We were more than happy to join them all there because we just had to celebrate and support the return of PR events! What are PRSA and […]
Industry-Specific PR ∙ 10 min read
Getting Started with Tech PR
Gina Nowicki ∙ 18 Dec 2023
Have you heard the buzz? There are so many conversations about the challenges of tech PR in discussion groups these days! That’s because tech public relations is one of the fastest-growing (and let’s face it - lucrative) PR niches out there. This latest boom in tech PR (and a growing need for startup PR in […]
PR Strategy & Planning ∙ 9 min read
How to Create a 2023 PR Calendar With Your Team (w/ Template)
Gina Nowicki ∙ 15 Dec 2023
We all know that the best PR professionals are proactive planners, working from an umbrella strategy that makes every project and task on their calendar deliberate and goal-focused. With the year wrapping up, it’s time to strategize your PR game plan for 2023! One of the most powerful building blocks of a proactive strategy is […]
PR Strategy & Planning ∙ 10 min read
PR Automation vs PR Tasks: How Much Time and Effort Can You Save?
Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
PR Industry News & Trends ∙ 9 min read
PR Internships: How to Create Win-Win PR Intern Opportunities
Gina Nowicki ∙ 11 Dec 2023
Close your eyes and think back on your days as an intern. If you were a PR intern, you probably remember making your first pitches by phone, learning how to work the office fax machine (remember that craziness?), and standing ready to be delegated at a moment’s notice to run mail, stuff envelopes, and create […]
PR Strategy & Planning ∙ 8 min read
PR Team Structure: How to Build and Grow Your PR Team
Gina Nowicki ∙ 1 Dec 2023
When creating a PR team, it’s important to make sure its members can handle their responsibilities while being prepared for anything that comes their way. However, bulletproofing your PR team is about more than just managing them effectively...
Reputation Management ∙ 7 min read
Using PR to Improve SEO Reputation Management
Gina Nowicki ∙ 24 Nov 2023
What is online reputation management in SEO? SEO reputation management, or online reputation management (ORM), is a proactive marketing tactic where you strategically manage the online information that your target audience comes across when searching for your brand. Ask yourself this: when people search your business name on a popular search engine like Google, what […]
