AI in Public Relations ∙ 11 min read
The Impact of ChatGPT on PR: Our Tests & Outlook
Gina Nowicki ∙ 17 Apr 2024
It’s the biggest question being discussed in the PR industry right now: what are the implications of ChatGPT for PR? Some in the industry are noticeably worried. They wonder if this new PR technology will make PR roles obsolete by perfecting the expert skills of PR professionals. But we disagree and are leaning towards a […]
PR Measurement & Analytics ∙ 11 min read
Share of Voice in PR: How to Calculate Your Brand SOV
Gina Nowicki ∙ 17 Apr 2024
PR success is best confirmed through careful PR measurement, and your brand’s share of voice is one of these key measurements. But what is share of voice exactly? Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […]
PR Measurement & Analytics ∙ 12 min read
What is UVPM in PR? (UVPM metric alternatives)
Gina Nowicki ∙ 17 Apr 2024
What is UVPM? But here’s an even better question: Is UVPM an accurate metric? UVPM stands for unique visitors per month and is a measurement that represents how many people have reached a particular website during a specified month. But its meaning is not the same in PR as it is for sales and marketing […]
PR Strategy & Planning ∙ 9 min read
From Narrative to Story: How to Do PR Storytelling
Gina Nowicki ∙ 17 Apr 2024
Who doesn’t love a good story? We’re instinctively drawn to them from an early age. No wonder storytelling creates a thoughtful thread that takes big, complex ideas and simplifies them into an easy narrative. PR storytelling follows this same pattern of connection. When you’re engaged in a story, you’re invested in learning what comes next. […]
PR Measurement & Analytics, Product Guides ∙ 11 min read
What is Advertising Value Equivalency in PR? (+ AVE Alternatives)
Gina Nowicki ∙ 17 Apr 2024
Once a PR professional learns what AVE means, a bigger question quickly arises: is AVE an accurate metric? In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it. But we’ll […]
PR Measurement & Analytics ∙ 9 min read
PR Reporting: How to Measure Media Coverage
Gina Nowicki ∙ 12 Apr 2024
Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]
PR Measurement & Analytics ∙ 9 min read
The Ultimate Guide to PR Campaign Reports (with Example and Template)
Gina Nowicki ∙ 12 Apr 2024
PR Reports are crucial part of every PR specialist's job. We've provided an extensive example and two templates that you can use by yourself.
PR Tools & Software ∙ 9 min read
Best PR Software: Comparison Guide w/ Pricing [2023]
Gina Nowicki ∙ 3 Apr 2024
As more and more PR professionals realize their need to turn to PR automation for their day-to-day PR tasks, several serious PR software contenders are on the scene for your consideration in 2023. If you’re on the lookout for PR software, you might have already heard about PR tools like: Prowly Cision Muck Rack Meltwater […]
PR Tools & Software ∙ 7 min read
What PR Pros Dislike About Old-School PR Software
Gina Nowicki ∙ 3 Apr 2024
It’s crystal clear that one of the best PR tools for PR and communications professionals is PR automation software that helps manage everything from media list creation to pitching to media monitoring and reporting. While teams once tried to circumvent the cost and implementation time of these PR tools by building their own PR workflows […]
Press Release Writing and Content Creation ∙ 12 min read
How to Write a Book Press Release (Example and Template)
Gina Nowicki ∙ 28 Feb 2024
A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it.
Magazine, PR Industry News & Trends ∙ 6 min read
PR Episodes 2023: Our Biggest Takeaways from PR Experts
Gina Nowicki ∙ 21 Feb 2024
Did you catch our PR Episodes series last month? If you missed it, it featured 30-minute discussions with top PR experts over 5 days. We discussed all of the topics currently trending in the PR industry, like Corporate Social Responsibility (CSR), AI technology, digital PR, link building, reputation management, crisis management, data-driven PR, and data-driven […]
PR Industry News & Trends ∙ 17 min read
Is It Time to Leave Twitter? PR Pros Weigh In
Gina Nowicki ∙ 29 Jan 2024
You thought you’d be talking to your PR clients more about holiday guides than Twitter accounts this month, didn’t you? The current Twitter controversies have many PR professionals debating whether their clients’ best interests lie with staying on the platform or moving along to greener social media pastures. In this article, we consider the current […]
