PR Strategy & Planning ∙ 8 min read
How to Use PR to Level Up Your Performance Marketing Game
Georgia Branch ∙ 14 Feb 2024
When’s the last time your PR results ended up in paid media? If you can’t remember, or they never did, it’s about time to change that. Since brand trust and reputation are more important than ever for customer acquisition and retention, earned and paid media teams can’t operate in silos. The Edelman Trust Barometer Special […]