Dominika Kuras

Marketing & Communications Specialist
 ∙ 8 min read

Reddit, Perplexity, and Press Releases: Where GEO Starts Today

Dominika Kuras ∙ 15 Sep 2025
 If you want to see where GEO is already shaping answers, look at Reddit, Perplexity, and press releases. That’s where the visibility game begins. SEO is important, too, but the rules of online visibility are shifting faster than most marketers realize. Keywords are no longer the stars here. The real competition today is for citations […]
 ∙ 7 min read

Mastering AI Press Release Optimization for Effective PR Strategies

Dominika Kuras ∙ 15 Sep 2025
Press releases aren’t just for journalists anymore; they’re for search engines, AI algorithms, and online readers who decide what trends and stories rise to the top. A standard PR release is no longer enough. You need AI press release optimization to make your announcements discoverable, clickable, and shareable. By combining keyword-rich headlines, AI-driven SEO strategies, […]
Best Brand Tracking Tools for Enterprise PR Teams
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The Best Brand Tracking Tools for PR Teams in 2025 (with a Focus on AI Search Visibility)

Dominika Kuras ∙ 6 Aug 2025
Your brand isn’t just being talked about — it’s being summarized by AI, quoted in snippets, and ranked in search engines that didn’t even exist five years ago. Welcome to 2025, where visibility means more than media mentions. It means appearing in AI answers, voice search, and auto-generated content. For enterprise PR teams, this shift […]
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Crisis Monitoring for Government Agencies: Tools, Tactics & Real Examples

Dominika Kuras ∙ 5 Aug 2025
One missed headline can spark a firestorm. A protest gains traction overnight. A viral post spins a false narrative. A local news story morphs into a national controversy—before your agency even sees it coming. Still, many government teams rely on free tools like Google Alerts to monitor the media landscape. The problem? These tools miss […]
 ∙ 11 min read

Online Reputation Score: What It Is, Why It Matters, and How PR Teams Can Improve It

Dominika Kuras ∙ 16 Jul 2025
In this article, we've put together a brief online reputation guide. It includes information on what an online reputation score is, how it works, and what PR teams can do to improve it using professional tools. You'll also learn how media monitoring can help with any star rating system out there. TL;DR – Key takeaways […]
 ∙ 12 min read

How to Write a Communication Plan (with Templates & Tips for AI Visibility)

Dominika Kuras ∙ 9 Jul 2025
One post can tank your reputation. One misquoted specialist can spark a PR nightmare. Nowadays, everybody is continuously online. So your brand can’t afford to improvise. A strategic communication plan is your first line of defense and a key part of your PR strategy. In this guide, we’ll show you how to write a communication […]
 ∙ 12 min read

How to Measure the ROI of PR (With Metrics That Actually Matter)

Dominika Kuras ∙ 2 Jul 2025
Your public relations strategy shouldn’t just “feel” effective—it should prove its value. In today’s data-driven world, understanding how to measure PR ROI is essential to link PR campaigns to real business results. PR ROI (Public Relations Return on Investment) shows how your public relations efforts are helping your business grow. You can measure it by […]
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Best Brandwatch Alternatives: Compare Features and Pricing in 2025

Dominika Kuras ∙ 30 May 2025
Brandwatch is a popular platform for monitoring the media. It allows users to track and analyze brand mentions, keywords, or related topics that pop up across social media, various web pages, forums, and blogs. The whole suite offers tools to help with customer experience, social media and media monitoring, as well as influencer marketing management. […]
,  ∙ 10 min read

Brand Perception: A PR-Centric Guide to Manage Public Opinion

Dominika Kuras ∙ 23 Apr 2025
Your brand perception is like a ship navigating the vast ocean of public opinion. But what happens when you lose sight of how others perceive your course? Nobody wants the Titanic to happen again. Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. The stakes are high and the challenge is […]
 ∙ 15 min read

Brand Metrics - How to Measure Your Brand Impact

Dominika Kuras ∙ 23 Apr 2025
You think your company is doing great, but do you have data to prove it? Which KPIs are crucial in measuring brand value and its position on the market? We've got you. Check how to measure brand recall and which brand marketing metrics are the most important ones. You must follow brand metrics to keep […]
,  ∙ 12 min read

Reputation Marketing: How to Shape Public Perception

Dominika Kuras ∙ 11 Apr 2025
Reputation marketing is all about owning your narrative (before someone else does). Just like Taylor Swift flipped the script with her Reputation album — and taught us all how to shake it off — she turned criticism into credibility and fans into fierce advocates. Brands can do the same. In this article, we’ll explore how […]
 ∙ 20 min read

Social Media Reputation Management: How to Control Your Online Image

Dominika Kuras ∙ 10 Apr 2025
What does it mean to manage social media reputation? On paper, it's about answering comments and reacting to UGC, but it includes so much more work in the real world. Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when […]
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