PR Strategy & Planning ∙ 10 min read
What is Owned Media (with Examples)
Dominika Kuras ∙ 5 Nov 2024
Imagine having a platform where you can share your story, connect with your audience, and showcase your brand. All within a reasonable budget. This is the magic of owned media. Owned channels allow brands to cultivate their identity and engage their customers directly. We will explore the core of owned media examples and show you […]
PR Strategy & Planning ∙ 13 min read
How to Use Print Media in the Digital PR World (Examples Included)
Dominika Kuras ∙ 14 Oct 2024
Print media has been a vital part of communication for centuries, but many people wonder if it still matters in our modern digital world. The truth is, lots of readers still love the feel of a physical newspaper or magazine, enjoying the depth and permanence that print offers. In this article, we'll explore different types […]
PR Tools & Software ∙ 14 min read
15 Connectively (HARO) Alternatives for 2024
Dominika Kuras ∙ 27 Sep 2024
Does HARO still provide value after its transition to Connectively? Some might argue that it has lost its effectiveness. This perception has sparked increased interest in alternative platforms built for forging more meaningful connections. If you're seeking better ways to gain media exposure and build backlinks, you're not alone. In this article, we will delve […]
PR Strategy & Planning ∙ 12 min read
Maximizing PR Strategy with Paid, Owned, and Earned Media
Dominika Kuras ∙ 31 Jul 2024
Imagine you could streamline your PR efforts and amplify your brand’s reach just by one decision on strategy. How? Use a strategic blend of paid, owned and earned media. This article will unravel the complexities of these three media types. And we will show you how to leverage each to maximize your PR strategy. Let's […]
PR Strategy & Planning ∙ 12 min read
8 Steps to Get the Media Placements You Always Wanted
Dominika Kuras ∙ 22 Jul 2024
Media placements are the golden tickets of public relations. They offer your brand a spotlight in publications and online platforms that your target audience trust and frequent. Whether you're doing PR for a startup looking to make its first splash or for an established company aiming to stay relevant, media coverage is a must. It […]
PR Strategy & Planning ∙ 12 min read
Paid Media Explained (with Best Campaign Examples)
Dominika Kuras ∙ 19 Jul 2024
Organic marketing strategies like SEO are crucial for long-term success. But what if you need to generate leads, boost brand awareness, or drive sales fast? That's where paid media campaigns come in. This powerful PR format allows you to place targeted advertisements across various online platforms. Thus you can put your brand directly in front […]
PR Industry News & Trends ∙ 3 min read
Find your PR Mates: Join PR Collective by Prowly
Dominika Kuras ∙ 5 Jul 2024
Prowly has launched its first community in history - the PR Collective by Prowly. We believe that collaboration and support are key to success in the world of public relations. This community is a collective built on the idea that we are stronger together. It offers a safe and supportive space where you can connect […]
PR Tools & Software ∙ 9 min read
Top PR CRM Tools for Public Relations Success in 2024
Dominika Kuras ∙ 13 Jun 2024
Working on your PR without a proper plan or the right tools can get a bit rough. What a good PR CRM might offer is more time (and relevant data). With the right tool’s help and the right features, you can skip the repetitive tasks and automate many others. And to help you choose the […]
PR Outreach & Media Relations ∙ 12 min read
Why Micro-Influencers Should Be a Part of Your PR Strategy (w/Tips & Examples)
Dominika Kuras ∙ 17 May 2024
You’ve surely heard about big influencers that earn tons of money on collabs with brands. But have you considered the power of micro-influencers? A whopping 82% of consumers stated that a recommendation from a small influencer is more reliable to them. So if you are looking for solid authority and a reliable image that will […]
PR Strategy & Planning ∙ 22 min read
The Ultimate PR Calendar for 2024: Special Days, Holidays & Events
Dominika Kuras ∙ 16 May 2024
Forget the generic press releases and social media blasts of yesteryear. This year, it's your time to shine and create catchy content for Special Days you want to celebrate - based on PR experience and data. We’ve got you covered and have prepared a list of days you should mark in your PR calendar for […]
Press Release Writing and Content Creation ∙ 12 min read
9 Digital Storytelling Examples You Should Know If You Work in PR
Dominika Kuras ∙ 13 May 2024
We still get involved in great stories. We live characters' lives, root for them during their journeys and development. And most of all - when they take up a challenge, fail and get back up. Now that is the secret sauce to lifting your PR campaign from simply good to terrific - digital storytelling. Sounds […]
AI in Public Relations ∙ 12 min read
Top 22 AI Journalists and Reporters - The 2024 List
Dominika Kuras ∙ 7 May 2024
Isn't the year 2024 the year of artificial intelligence? Sure it is. In a time when technology plays a pivotal role in shaping our world, AI journalists are leading the way in exploring its effects and possibilities. AI can prove highly advantageous for your Public Relations activities, and we're here to assist the big names. […]
