PR Measurement & Analytics ∙ 11 min read
Reach vs. Impressions: What Are Media Impressions and Reach in PR?
Dominika Kuras ∙ 6 Dec 2024
How would it feel not to struggle with quantifying the impact of your PR actions? Relying on vague metrics that often fail to capture true engagement may lead to missed opportunities, wasted resources, and a lack of strategic direction. But there is a better way to do it. Enter media impressions and reach – two […]
PR Tools & Software ∙ 14 min read
Top 9 Propel Alternatives for Effective Public Relations Management
Dominika Kuras ∙ 5 Dec 2024
There are so many tools out there but few meet all your company's requirements. Here you can explore alternatives to the most common and popular solutions and enhance your team's productivity. Below you can find nine Propel alternatives that meet different PR needs. Looking for a tool dedicated to making your PR effort more efficient?Check […]
PR Strategy & Planning ∙ 10 min read
PR Metrics Explained: What to Measure and Why (with Examples)
Dominika Kuras ∙ 4 Dec 2024
How do you demonstrate the effectiveness of your PR efforts? While it's clear you do have to show that your work across various channels matters, it still might not be clear how it is done. They key? Using the right PR metrics. If you are wondering which metrics are worth following and presenting in an […]
PR Strategy & Planning ∙ 11 min read
How to Get on Local News? A Step-by-Step Guide for 2025
Dominika Kuras ∙ 4 Dec 2024
Looking for a way to connect with your local community? The real challenge lies in understanding how to connect with local newspapers and other media outlets. And then present stories that resonate with their audiences. Connecting with locals helps brands cover smaller markets and reach important niches. It is a great way to establish your […]
PR Strategy & Planning ∙ 10 min read
What is Owned Media (with Examples)
Dominika Kuras ∙ 5 Nov 2024
Imagine having a platform where you can share your story, connect with your audience, and showcase your brand. All within a reasonable budget. This is the magic of owned media. Owned channels allow brands to cultivate their identity and engage their customers directly. We will explore the core of owned media examples and show you […]
PR Strategy & Planning ∙ 13 min read
How to Use Print Media in the Digital PR World (Examples Included)
Dominika Kuras ∙ 14 Oct 2024
Print media has been a vital part of communication for centuries, but many people wonder if it still matters in our modern digital world. The truth is, lots of readers still love the feel of a physical newspaper or magazine, enjoying the depth and permanence that print offers. In this article, we'll explore different types […]
PR Tools & Software ∙ 14 min read
15 Connectively (HARO) Alternatives for 2025
Dominika Kuras ∙ 27 Sep 2024
What can we do after the recent closure of HARO (Help a Reporter Out)–a long-standing favorite among PR professionals for connecting with journalists? If you're seeking better ways to gain media exposure and build backlinks, you're not alone. With HARO no longer in service, PR teams and businesses are now exploring alternative platforms to maintain […]
PR Strategy & Planning ∙ 12 min read
Maximizing PR Strategy with Paid, Owned, and Earned Media
Dominika Kuras ∙ 31 Jul 2024
Imagine you could streamline your PR efforts and amplify your brand’s reach just by one decision on strategy. How? Use a strategic blend of paid, owned and earned media. This article will unravel the complexities of these three media types. And we will show you how to leverage each to maximize your PR strategy. Let's […]
PR Strategy & Planning ∙ 12 min read
8 Steps to Get the Media Placements You Always Wanted
Dominika Kuras ∙ 22 Jul 2024
Media placements are the golden tickets of public relations. They offer your brand a spotlight in publications and online platforms that your target audience trust and frequent. Whether you're doing PR for a startup looking to make its first splash or for an established company aiming to stay relevant, media coverage is a must. It […]
PR Strategy & Planning ∙ 12 min read
Paid Media Explained (with Best Campaign Examples)
Dominika Kuras ∙ 19 Jul 2024
Organic marketing strategies like SEO are crucial for long-term success. But what if you need to generate leads, boost brand awareness, or drive sales fast? That's where paid media campaigns come in. This powerful PR format allows you to place targeted advertisements across various online platforms. Thus you can put your brand directly in front […]
PR Industry News & Trends ∙ 3 min read
Find your PR Mates: Join PR Collective by Prowly
Dominika Kuras ∙ 5 Jul 2024
Prowly has launched its first community in history - the PR Collective by Prowly. We believe that collaboration and support are key to success in the world of public relations. This community is a collective built on the idea that we are stronger together. It offers a safe and supportive space where you can connect […]
PR Tools & Software ∙ 9 min read
Top PR CRM Tools for Public Relations Success in 2025
Dominika Kuras ∙ 13 Jun 2024
Working on your PR without a proper plan or the right tools can get a bit rough. What a good PR CRM might offer is more time (and relevant data). With the right tool’s help and the right features, you can skip the repetitive tasks and automate many others. And to help you choose the […]
