PR Measurement & Analytics ∙ 11 min read
The Guide to Unlinked Mentions: More Than Just a Backlink Opportunity
Dominika Kuras ∙ 28 Feb 2025
Your brand could be making waves online right now—and you wouldn’t even know it. Journalists, bloggers, and influencers might be dropping your name, but without a link, those mentions don’t drive traffic or boost your PR efforts. Unlinked mentions are everywhere, but unless you act on them, you're leaving valuable media exposure on the table. […]
Reputation Management ∙ 10 min read
How to Choose the Best Reputation Management Software? (+ Examples)
Dominika Kuras ∙ 13 Feb 2025
Have you ever wondered how a single negative review can impact a business's bottom line? Company's reputation can be its most valuable asset – or its greatest liability. And it is a fragile side of its overall image. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never […]
PR Measurement & Analytics ∙ 11 min read
How to Measure Brand Awareness (a Guide + Tool List)
Dominika Kuras ∙ 13 Feb 2025
What do people really think when they hear your brand’s name? Is your business the first thing that comes to mind in your industry? Or are you getting lost in the buzz? Do they think about you at all? It’s time to find out—measure your brand awareness and see where you really stand. In this […]
PR Measurement & Analytics ∙ 11 min read
What is Brand Tracking? 16 Brand Health Metrics You Should Measure
Dominika Kuras ∙ 29 Jan 2025
Imagine launching a new product line. First, it seems like everything is all right, but suddenly sales start to stagnate. You're struggling to gain insights into customer feedback while competitors thrive. Conclusion? Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. But here comes brand tracking. By systematically measuring key brand […]
PR Measurement & Analytics ∙ 11 min read
Reach vs. Impressions: What Are Media Impressions and Reach in PR?
Dominika Kuras ∙ 6 Dec 2024
How would it feel not to struggle with quantifying the impact of your PR actions? Relying on vague metrics that often fail to capture true engagement may lead to missed opportunities, wasted resources, and a lack of strategic direction. But there is a better way to do it. Enter media impressions and reach – two […]
PR Tools & Software ∙ 14 min read
Top 9 Propel Alternatives for Effective Public Relations Management
Dominika Kuras ∙ 5 Dec 2024
There are so many tools out there but few meet all your company's requirements. Here you can explore alternatives to the most common and popular solutions and enhance your team's productivity. Below you can find nine Propel alternatives that meet different PR needs. Looking for a tool dedicated to making your PR effort more efficient?Check […]
PR Strategy & Planning ∙ 10 min read
PR Metrics Explained: What to Measure and Why (with Examples)
Dominika Kuras ∙ 4 Dec 2024
How do you demonstrate the effectiveness of your PR efforts? While it's clear you do have to show that your work across various channels matters, it still might not be clear how it is done. They key? Using the right PR metrics. If you are wondering which metrics are worth following and presenting in an […]
PR Strategy & Planning ∙ 11 min read
How to Get on Local News? A Step-by-Step Guide for 2025
Dominika Kuras ∙ 4 Dec 2024
Looking for a way to connect with your local community? The real challenge lies in understanding how to connect with local newspapers and other media outlets. And then present stories that resonate with their audiences. Connecting with locals helps brands cover smaller markets and reach important niches. It is a great way to establish your […]
PR Strategy & Planning ∙ 10 min read
What is Owned Media (with Examples)
Dominika Kuras ∙ 5 Nov 2024
Imagine having a platform where you can share your story, connect with your audience, and showcase your brand. All within a reasonable budget. This is the magic of owned media. Owned channels allow brands to cultivate their identity and engage their customers directly. We will explore the core of owned media examples and show you […]
PR Strategy & Planning ∙ 13 min read
How to Use Print Media in the Digital PR World (Examples Included)
Dominika Kuras ∙ 14 Oct 2024
Print media has been a vital part of communication for centuries, but many people wonder if it still matters in our modern digital world. The truth is, lots of readers still love the feel of a physical newspaper or magazine, enjoying the depth and permanence that print offers. In this article, we'll explore different types […]
PR Tools & Software ∙ 14 min read
15 Connectively (HARO) Alternatives for 2025
Dominika Kuras ∙ 27 Sep 2024
What can we do after the recent closure of HARO (Help a Reporter Out)–a long-standing favorite among PR professionals for connecting with journalists? If you're seeking better ways to gain media exposure and build backlinks, you're not alone. With HARO no longer in service, PR teams and businesses are now exploring alternative platforms to maintain […]
PR Strategy & Planning ∙ 12 min read
Maximizing PR Strategy with Paid, Owned, and Earned Media
Dominika Kuras ∙ 31 Jul 2024
Imagine you could streamline your PR efforts and amplify your brand’s reach just by one decision on strategy. How? Use a strategic blend of paid, owned and earned media. This article will unravel the complexities of these three media types. And we will show you how to leverage each to maximize your PR strategy. Let's […]
