PR Industry News & Trends ∙ 10 min read
What is TikTok and Why Should PR Pros Care?
Vlad Shvets ∙ 9 Aug 2022
When TikTok first hit the social media party on a global level, it was easily written off as a “Snapchat-esque” platform where young social media influencers and general users alike could share small snippets of a video in a cut-and-paste fashion. But, like many new platforms, many PR and Marketing professionals ignored it and waited for the trend to pass.
