PR Measurement & Analytics ∙ 9 min read
6 Things You Should Know About PR Attribution
Lucas Sommer ∙ 11 Dec 2023
Most communications practitioners understand public relations' value when gaining exposure for a brand, product, event, or milestone. Because PR and marketing work hand-in-hand in most organizations, it's necessary to ensure one can track how successful marketing and communications efforts really are. The real question is whether PR can be tracked with attribution the same way […]
