You just started working with a new client. The plan is to impress, but the industry is completely new to you. You consider buying a media database – but you also know, that it is stepping on thin ice. Well, that’s true, if you don’t pick the provider wisely.
Working in PR is closely connected to sales. Although PR people don’t sell anything directly they need to engage prospects, generate leads and keep good relations with others – just like salespeople do.
We scrolled through thousands of tweets and watched hundreds of commercials to pick 10 Christmas ads that stole our hearts in 2017. So sit back, relax, and see what brands prepared for us this year.
When it comes to a press release, it’s the same as with great food or an amazing gift – even if it’s outstanding but given in lousy packaging, it loses its value. In the end, most of us are stimulated visually, and that’s why the first impression really counts.
When searching for a source of knowledge and inspiration for your startup, it’s hard not to get lost. There are thousands of blogs online that claim to be ‘the best blog for startups.’ How to get through this confusion without wasting endless hours of your precious time?
The new change has left many brands, influencers and social media managers confused. Should they keep using Snapchat? Move on to Instagram Stories or use both?
The fashion is an artistic field thus the industry PR pros and marketers need to think outside the box in their brand journalism efforts. And since fashion is such a “personal” business, knowing your audience and ways to relate to them seems like an integral part of winning at fashion PR.
Products are boring. Products are generic. In times of digitalization and online stores without borders, it’s easy to find a replacement for almost anything. That’s why these days selling just a product is not enough. But don’t worry – you still have something else you can sell. It’s your story.
Storytelling through various means of communication is a great opportunity for PR specialists who want to build trust and connect with their audience. Here are a few great examples of the brands that know how to do it right.