Karolina Rafalo, Author at Prowly Magazine

on 19 Jan 2017

Working in PR is closely connected to sales. Although PR people don’t sell anything directly they need to engage prospects, generate leads and keep good relations with others – just like salespeople do.

Trends

10 Christmas Ads That Stole Our Hearts in 2016

Karolina Rafalo

on 26 Dec 2016

We scrolled through thousands of tweets and watched hundreds of commercials to pick 10 Christmas ads that stole our hearts in 2017. So sit back, relax, and see what brands prepared for us this year.

How To

Why Settle for Something That’s Just OK? – Various Formats of Press Releases

Karolina Rafalo

on 15 Nov 2016

When it comes to a press release, it’s the same as with great food or an amazing gift – even if it’s outstanding but given in lousy packaging, it loses its value. In the end, most of us are stimulated visually, and that’s why the first impression really counts.

How To Trends

25 Best Blogs for Startups to Follow – by Prowly Magazine

Karolina Rafalo

on 16 Aug 2016

When searching for a source of knowledge and inspiration for your startup, it’s hard not to get lost. There are thousands of blogs online that claim to be ‘the best blog for startups.’ How to get through this confusion without wasting endless hours of your precious time?

Trends

Instagram Stories – Serious Threat to Snapchat or a Short-Term Hype?

Karolina Rafalo

on 11 Aug 2016

A few days ago Instagram decided to introduce its new feature. Is it going to make it having such a strong competitor? We decided to take a closer look at the feature and discuss its benefits and downsides, the future of it and possible ways people can use it to benefit from stories.

How To

Fashion Brand – How to Make Your Brand Stand Out

Karolina Rafalo

on 2 Aug 2016

The fashion is an artistic field thus the industry PR pros and marketers need to think outside the box in their brand journalism efforts. And since fashion is such a “personal” business, knowing your audience and ways to relate to them seems like an integral part of winning at fashion PR.

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How To

The Art of Storytelling: How to Tell Your Story in The Most Comprehensive Way

Karolina Rafalo

on 5 Jul 2016

Products are boring. Products are generic. In times of digitalization and online stores without borders, it’s easy to find a replacement for almost anything. That’s why these days selling just a product is not enough. But don’t worry - you still have something else you can sell. It’s your story.

Case Study How To

How PR Specialists Can Use Brand Journalism – Three Lessons to Learn

Karolina Rafalo

on 15 Jun 2016

Storytelling through various means of communication is a great opportunity for PR specialists who want to build trust and connect with their audience. Here are a few great examples of the brands that know how to do it right.