PR Tools & Software, Product Guides ∙ 8 min read
A New Way to Make Media Briefings More Engaging (w/ Examples)
Karolina Borak ∙ 2 Apr 2025
Writing engaging monitoring digests manually takes too much time. See how to leverage automation to make media briefings more attractive for your boss and client.
Media Monitoring, PR Tools & Software ∙ 9 min read
How to Use Print Media Monitoring in Your PR Strategy
Karolina Borak ∙ 12 Mar 2025
The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources—and even growing stronger in the fake news era. Can't miss out on print coverage if you want to build a high brand reputation and credibility.
Industry-Specific PR, PR Strategy & Planning, Product Guides ∙ 8 min read
How to Pitch Trade Media: The 3 Dos and Don’ts
Karolina Borak ∙ 23 Jan 2025
In B2B PR, you want to impact the decision-makers. There’s no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. To strategize better, learn the dos and don’ts of hyper-targeting trade media.
PR Industry News & Trends, PR Strategy & Planning ∙ 7 min read
Top 3 PR Problems and New Ways to Fix Them: Future-Proof Your Tactics in 2025
Karolina Borak ∙ 14 Jan 2025
A new tide is coming in PR, and you can either sink or swim. Prowly listened to your feedback to diagnose three main problems PR pros will be facing in 2025.
PR Industry News & Trends, PR Tools & Software ∙ 5 min read
Low Reply Rates? Transform the Way You Pitch with Prowly’s New Features
Karolina Borak ∙ 19 Dec 2024
Can you honestly say your pitching workflow is well-optimized? There’s rarely time to create a flawless pitch. Speeding up usually means compromising on quality. But how can your story be engaging without good research and credible data sources? PR pros need realistic, evidence-based strategies to be able to pitch with confidence. This December, Prowly has […]
Playbooks, PR Tools & Software, Product Guides ∙ 10 min read
PR Playbook: How to Hyper-Target the Media and Get More Replies to Your Pitches
Karolina Borak ∙ 11 Dec 2024
This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting.
Media Monitoring, PR Tools & Software, Product Guides ∙ 11 min read
No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring
Karolina Borak ∙ 4 Dec 2024
How do you check how ineffective your media monitoring tactics are? Scoring high for all three? Don’t feel bad. Building precise queries, detecting crises, and applying PR metrics to business decisions might be some of the trickiest PR tasks. Unless you know the smart ways to use media monitoring to its fullest potential. All you […]
Playbooks, PR Tools & Software, Product Guides ∙ 7 min read
PR Playbook: How to Personalize Emails Successfully at 2x Speed
Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
