Press Release Writing and Content Creation ∙ 6 min read
How to Turn a “Boring” Press Release Into a News Story
Jessica Pardoe ∙ 13 May 2024
The humble press release is one of the oldest and most effective weapons in the PR arsenal. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds. Somehow, though, irrelevant pitches and bad press releases are still among the most common […]
CSR & Crisis Communication, Reputation Management ∙ 4 min read
Why CSR Is Essential in 2024
Jessica Pardoe ∙ 3 Apr 2024
This article explores why CSR is essential in 2019, and why it looks to be a critical part of PR in the future.
