Reputation Management ∙ 9 min read
3 Proactive Ways to Protect Your Brand Image and Reputation
Gaurav Belani ∙ 18 Dec 2023
Slander against brands and bad press isn’t rare. Each year has its fair share of PR faux pas, leading businesses into choppy waters. The media often sensationalizes negative news, thus threatening a business’s reputation, user base, customer trust, and bottom line. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel? Or […]
Media Monitoring ∙ 9 min read
5 Steps to Turn Unlinked PR Mentions Into Links
Gaurav Belani ∙ 24 Nov 2023
Most PR teams are thrilled when their PR campaign earns coverage. However, what’s disheartening is that a majority of these fantastic pieces of PR coverage go unlinked. This is especially true when press websites such as The Guardian, CNBC, and Daily Mail mention a brand without a link. Check this unlinked brand mention for Starbucks, […]
PR Strategy & Planning ∙ 8 min read
Use PR to Increase Sales Post-COVID-19: A Guide for SMBs
Gaurav Belani ∙ 28 Dec 2021
The outbreak of the COVID-19 pandemic in 2020 has brought uncertainties and tough times with it. Though the economy is reviving, businesses are still struggling to plan for the coming years. The effects have been more profound on SMBs worldwide. If you are a small business owner struggling to generate leads and convert more customers, […]
