It was a hell of a year! On my part, I’d like to thank all our contributors who shared their expertise, experience, discoveries, analyses, teasers for their newly published books, or predictions for the future with other PR freaks via Prowly Magazine and Prowly Academy 😊 Like every year, the time has come to make a list of top 12 most read articles of the year. Be sure you check them out if you’re looking for some great and solid reads on industry-related topics. Ready? Let’s go!
Our most-read article about bad backlinks, how they can hurt your rankings, and what can you do to stop them from doing so.
If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Here are 35 accounts I recommend PR professionals to follow. Would you add somebody? Let me know!
Disruption is a radical change; by meaning. But what does disruption mean for PR professionals, consumers, clients, and business? Read this article written by Iva Grigova and find out.
Podcast listeners heard an average of five podcasts per week. But how to choose the right one to boost your PR knowledge and always stay in the loop with the latest news and updates from the industry? This list is for you!
A Few ‘Kick-Start Your Career’ Tips From Top 6 Most Influential Women (Plus One Man) in Content Marketing
Have you had a chance to get your hands on Lee Odden’s 2017′ ranking of 50 most influential women in content marketing? Shortly after the publication of the ranking, I decided to reach out to some of those fine ladies and ask if they could share some of their tips for people who are just starting their careers in content marketing. Some of the women I contacted even shared with me the details of their beginnings in content marketing. Take a peek yourself.
The PR industry continues to evolve before our eyes. One of the greatest forces at work in this change is technology. Let’s look—together with Michelle Garrett—at some of these technological advances and how they’ve impacted what PR pros do on a daily basis.
The first step to understanding what and why is working in a given area is to deeply and profoundly figure out your audience and the motives behind their actions. One of the basic tools for profiling audiences (and determining who the recipient is) is a Buyer Persona. Are you ready to create one for your business?
Let’s make it clear, though—without the knowledge on how to build good relationships with the media, you’re pretty much incomplete (helpless even), regardless of which tool you are using. From this article you will learn what standards of conduct when working with journalists are an absolute must-have, what to avoid, and with what “sins” committed by the media people you will have to deal with.
Writing an article for a PR magazine about such a simple topic as creating press releases for events initially seemed a bit silly. Wanting to write something new, Marzena Witczyńska decided to enlist some friendly journalists in the process. What have she learned?
There are many factors that can decide the life or death of your media coverage: from the relationships with specific journos to editorial schedules to the topics of your publications. Yet there are situations when you should also remember about some basics, like the timing of your press releases. When is the best time and day to hit “send”? Let’s find out!
Influencers are prominent figures within a certain community, where people trust and value their opinions. And this is why influencer marketing is one of the fastest and most effective ways of spreading your brand message these days.
I’m a trained journalist, and I now use my journalistic skills to create content for Prowly as their Content Manager. For some people, I am rather a brand journalist. For others – there’s no such thing as brand journalism. They prefer to talk about “failing journalism.” What is fueling this debate?