8 App Marketing Trends to Watch Out For in 2018

In many ways, 2017 was an exciting year when it comes to mobile app development and marketing. Mobile apps have graduated from being an optional investment to a necessity, and now companies simply cannot afford to lose the sizable revenue they generate. The number of free apps downloaded stands at mind-boggling 254 billion, which is just about enough to give you some idea as to how this business has developed. An important question to be asked here is how mobile app marketing trends are going to shape up in the year 2018? Here is a detailed look at the trends to watch out for.

The Internet of Things and Wearable Apps

Homes, automobiles, retail, and just about everything else is going smart now. Have you ever wondered how is this being made possible? Just look around you. Zillions of apps are promising home security, making our vehicles safer, revolutionizing retail in spectacular ways, and making us healthier. The Internet of Things has arrived for sure and is here to stay. We will be hearing more about the same in the coming year when smarter apps will be made available.

An important point to note here is the introduction of Android Things by Google in an effort to capitalize on the rise of the Internet of Things. In the year to come, smartphone app developers will be challenged to follow the trends and keep innovating with respect to IoT.

It is estimated that IoT will grow in value to reach $661.74 billion by 2021, up from $157.05 billion, at a staggering Compound Annual Growth Rate (CAGR) of 33.3%. What does this indicate? It simply points towards the fact that IoT-based mobile apps will be the most sought after in the coming period.

Accelerated Mobile Pages

Google’s Accelerated Mobile Pages is another trend to watch. It leads to faster loading of web content on mobile devices, thereby resulting in improved user experience (UX). In a way, this has essentially changed the way we access internet for the better.

Some of the benefits of Accelerated Mobile Pages:

  • Higher click-through rates,
  • Increased visitor count,
  • Mobile Search Index,
  • Easy content placement,
  • Easy visitors analysis,
  • Improvement in page ranking,
  • Increased Advertisement visibility.

Mobile Payments

Long bank queues are passé, and mobile payments are the “in” thing now. Use your smartphone to pay for services, products, and a lot more. All you need to have is the right application to do that. Just fire up the app to pay your utility bills or purchase anything you can imagine from Amazon or others in a flash. M-commerce is expected to grow by leaps and bounds in the coming days, and we should better be prepared to embrace it.

Augmented Reality/Virtual Reality Apps

Are Augmented Reality/Virtual Reality Apps only for entertainment or gaming? Well, you need to think again as these apps are all set to cross the threshold and venture into our daily lives pretty soon. AR and VR apps have a stupendous potential to do much more and are capable of catering to many other industry sectors as well. In fact, health-care, engineering, retail, real estate, and education sectors have already made use of such apps.

Benefits of Augmented Reality Apps

  • The customer can view enhanced details of the product or service in question,
  • One can show the benefits of products or services to the viewers in real-time,
  • This technology can be pretty well used for providing requisite training to the employees with minimum fuss.

Benefits of Virtual Reality Apps

  • Three-dimensional showcasing of a product,
  • An excellent way to support company branding efforts,
  • An interactive process of promoting products by virtue of photography and technology.

On-Demand Apps

Then, there is this hugely popular niche of on-demand apps that are expected to stay strong throughout 2018. Our lives are being made much more convenient with each passing day thanks to these apps which include taxi, food ordering, cleaning and laundry, and associated beauty services.

Enterprise Applications

Big industries are not lagging behind in embracing high-end technology by promoting enterprise applications. The culture of ‘Bring Your Own Device’ has been accepted the world over, thereby accelerating the use of the same. While this approach helps in saving costs for the industries, it also provides a big impetus to the app development process. Needless to say, this is a win-win situation for everyone involved in the process.

Cloud-based Storage

Why are cloud-based storage apps such as Dropbox and Google Drive becoming increasingly popular these days? This is mainly because these let you enjoy storage benefits without having to actually store files on your device. Also, you can upload them from one device and access it on the other with ease. It is predicted that more and more apps will be cloud-driven in the coming days.

According to Cisco VNI Global Mobile Forecast (2015–2020), cloud-based apps are expected to control more than 90% of mobile internet traffic in the near future. This sector is going to witness a mind-boggling compound annual growth rate (CAGR) of 60%.

Android Instant Apps

Google has further blurred the difference between a website and mobile app with the introduction of Android Instant Apps that are native apps but function like mobile websites. This way, these combine the best of both worlds. These apps run without installation and run seamlessly without any issue. Here are some of the most salient features of these apps:

  • They can be used without installation,
  • They are backward compatible and run pretty fine on Android Jelly Bean onwards,
  • They are easy to share and do not consume much space on your smartphone.


We are witnessing some very interesting trends in mobile app development, and 2018 is expected to be no different. Keep watching this space for more on mobile app development, latest trends, and much more.