Social media matters for your startup’s growth. With seven-in-ten Americans using social media for engagement and news content, businesses can't afford to ignore such a powerful form of marketing. Without the right marketing strategy, the majority of your potential customers won't know that your company even exists.

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Social media is regarded the most important communication channel by various terrorist organisations. Instead of a central “strategy”, organisations such as ISIS use a web of campaigns in different social media outlets. Content is created and spread by supporters of fundamentalist ideology all around the world - from Syrians to UK millennials.