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Social media is regarded the most important communication channel by various terrorist organisations. Instead of a central “strategy”, organisations such as ISIS use a web of campaigns in different social media outlets. Content is created and spread by supporters of fundamentalist ideology all around the world - from Syrians to UK millennials.
Twitter seems to be the best thing that has happened to PR pros since Alexander Graham Bell’s telephone invention. It creates tons of possibilities for every professional taking care of media relations to get in touch with journalists. How to use Twitter in contacts with journalists effectively?