on 18 May 2017
With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. However, the saturation problem presents itself with rising force: creating great content alone does not cut it anymore, and distribution is stalling. The answer?
on 10 May 2017
Content Marketing – Your Weapon to Fight Against the Crisis
Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. Consumers respond instantly and around the clock. They interact
on 24 Jan 2017
Basically, you should have done it some time ago, but if you’re reading this just now—get your act together, because your competitors will leave you far behind. Toss out dull and static content in favor of one that is engaging and interactive, and one that will get you more clicks, shares, conversions, and wider reach.
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on 29 Nov 2016
Businesses and marketing pros are really serious about using content marketing to reach targeted customers. But, as Content Marketing Institute’s research (link) indicates, 33 percent of B2B marketers and 41 percent of B2C marketers cited the inability to measure as a significant challenge. We asked some of them to find out how they do it.
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on 30 Aug 2016
I can already hear loud arguments that the vertical format does not suit narration. What’s more, I see them in comments under any mention of vertical videos. Well, the answer is one, and it was given by Snapchat’s CEO, John Steinberg, who revealed data clearly confirming that native vertical ads are seen in full ten