Promotion is a critical component of anything you want to raise awareness about. You wouldn’t spend your time and energy coordinating a birthday party without promoting it. What would be the point? You’d be the only one there, and that’d be a sad party.
Creating Content: Developing a Content Marketing Strategy (1 of 2)
Creating content that provides the best experience for your website visitors while attracting relevant traffic from search engines takes a lot of time and effort. Learn how to do it right…
Jak pisać do online’u, by angażować?
Jak pisać do on-line’u, by angażować? Są tacy, którzy powiedzą Ci, że albo „to masz”, albo daruj sobie i nawet nie zaczynaj. Jak dla mnie, możesz być zarówno przekonany o swojej świetności, jak i w siebie nie wierzyć – te kilka zasad prędzej czy później Ci się przyda.
How to Make Every Part of Your PR Content Strategy More Data-Driven
By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results.
How to Generate Publicity to Attract More Investors for Your Startup
No startup can acquire users and grow without publicity. Or at least, it’s one hell of a challenge to do so. But publicity helps achieve another important thing for a startup – attract potential investment.
Tworzenie, analityka i marketing treści, 12 narzędzi przydatnych w content marketingu (i nie tylko)
Na rynku są setki narzędzi, które usprawniają pracę marketerów i PR-owców. Przedstawiam Wam kilka ciekawych rozwiązań, z których korzystam częściej niż z innych, realizując projekty z pogranicza PR-u, content marketingu i social mediów.
How To Turn “Once Upon a Time” Into A Secret Storytelling Weapon For Your Business
There are certain stories out there that would connect to the people all around the world. That no matter what culture, age or gender, it’s universal. These are little tricks by Matthew Luhn…
Content Marketing: 2017 vs. 2018. Lessons Learned and the Challenges Ahead
Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer).
Top Video Content Marketing Trends to Watch
To use video content in your communication activities in the most effective and efficient way, you must answer one key question. And it’s not about trends, but rather on the purpose of your actions.
A Year of Great Content in Review: 19 Best Pieces by Prowly Magazine Contributors in 2017
This was one hell of a year for Prowly Magazine! We have published more than 110 specialist articles, received over a few dozen chunky comments, launched a Polish version of our blog, kicked off our educational project, and released 10 e-books on different aspects of PR as part of our Prowly Academy. First and foremost, […]
Trendy w video content marketingu
W tym tekście pokażę Wam trzy różne formaty video, które możecie wykorzystać w praktyczny sposób. Każdy z nich postaram się zaprezentować najlepiej jak tylko potrafię, ale pokażę Wam także, jak i gdzie możecie go wykorzystać, a następnie posłużę się przykładem.