ASUS is a Taiwan-based, multinational computer hardware and consumer electronics company that was established in 1989. Dedicated to creating products for today’s and tomorrow’s smart life, ASUS is the world’s No. 1 motherboard and gaming brand as well as a top-three consumer notebook vendor. Managing communications for such big brands is never easy. At some point, the need arose to automate and organize media relations in a more effective manner. That’s when Prowly was chosen to help.
A few years back, as in most large organizations, external communication in ASUS Poland was quite fragmented. There was a need to automate and organize media relations to some extent, as well as create a central hub for communication with the media.
I knew I wanted to implement Prowly from day one at the company. I simply knew what Prowly could potentially offer and the issues it could solve. I was eager to know more. Moreover, many testimonials and opinions from the industry only confirmed what I suspected - Prowly was the only partner to go for.
With Prowly, PR workflow became much more simplified
Prowly had a massive impact on PR workflow at ASUS Poland - it made things a lot easier and faster. It's also been a significant upgrade in terms of external comms and brand recognition: the online press office is sleek, modern, and appealing to the media.
Prowly was chosen to help upgrade external communications and automate media relations. Productivity-wise, it has been a blessing: PR workflow is much more organized, simplified, and less time-consuming.