Tap into real-time PR with Social Media Listening
Monitor social media profiles, keywords, hashtags and engagement activity to shape a consistent brand narrative across all social platforms.
Adapt your PR tactics to the social buzz
See your brand through people’s eyes
Follow what journalists, influencers and the audience say about your brand and your competitors. Social Media Listening tracks:
- Coverage on X, Facebook, TikTok, YouTube, and Instagram
- Likes, shares and comments for each mention
- Mention sentiment (with the option to change it)
Anticipate trends before they gain traction
With custom dashboards and email notifications, you’ll be able to spot crises, outliers, spikes and general trends before they go viral.
- Get real-time inbox alerts about relevant news
- Receive daily, weekly and / or monthly mention summaries
- Create easy-to-read dashboards with key data
Develop a dynamic social media strategy
Trends and algorithms actively change; your PR moves should go with the social media flow. Adjust your approach by keeping tabs on your surroundings:
- Compare your performance between various media channels
- Benchmark your SoV against your competitors
- Measure the reach of your social media mentions
Online media
Stay on top of the news with over 2.5 million new articles per day and mentions from online discussion forums.
Broadcast Monitoring
Understand the media landscape by analysing your media presence across TV and radio on local and global scales.
Print Monitoring
Gain insights into your media coverage by tracking and analyzing your presence in print media across local and global publications.