William Arruda

In 2025, culture is a competitive advantage. C-suite leaders must commit to shaping workplace culture, ensuring it drives engagement, innovation, and performance. 

With LinkedIn going all in on video, now’s the time to embrace this powerful medium and make it part of your personal branding strategy.

Although many of us don't take online meetings and presentations seriously, a true Leader knows that they're just as important as those that take place in person.

True company values should drive decisions, shape culture and define success.

There's an urgent need for a shift in how organizations Solutions rooted in authentic leadership and proactive development will counteract the current challenges.

Despite being less visceral, virtual meetings can provide the same benefits as in-person ones. They help you build relationships and expand your personal brand.

Networking is key to professional success. By giving generously, consistently, and without expectations, you strengthen relationships and solidify your personal brand.

Strong brands don’t go into hiding. Being consistently visible on LinkedIn positions you as a thought leader and a reliable source of value in your niche.

It seems that 2025 will be the year when a growing number of companies enforce return to office (RTO) policies. It''s a move that will likely backfire.

Personal branding is your opportunity to be your best self, every single day. Get ready to uncover, express, and grow your personal brand.