Will Novosedlik

By Will Novosedlik This story was originally published in the Fall 24 issue of strategy magazine. Shrinkflation – as you likely know by ...

SMALL AOY | BRONZE This article was originally published in the Fall issue of Strategy Magazine By Will Novosedlik Some folks, seeking corporate ...

Some fear the business ramifications of the company's new AI Overview tool.

Brand leaders grapple with FOBO (Fear of Better Options or Becoming Obselete) when it comes to AI.

The refresh comes as the company continues to shed its image as the maker of Ski-doos and trains.

New Schulich School of Business research reveals the type of language to use in sales.

The marketing leader at Kellanova is focused on leveraging the full potential of data analytics and AI.

From C-Suite: The brand is branching out with a new marketing strategy.

From C-Suite: Heineken, Collective Arts and Wilda want to keep the ritual of going out.

Parkland's new head marketer knows programming the company's loyalty app in a customer-friendly way is a tricky task.