Will Novosedlik

Brand leaders grapple with FOBO (Fear of Better Options or Becoming Obselete) when it comes to AI.

The marketing leader at Kellanova is focused on leveraging the full potential of data analytics and AI.

From C-Suite: The brand is branching out with a new marketing strategy.

From C-Suite: Heineken, Collective Arts and Wilda want to keep the ritual of going out.

Parkland's new head marketer knows programming the company's loyalty app in a customer-friendly way is a tricky task.

From C-Suite: the RBC CMO is concerned about maintaining significance amid economic turmoil and a changing workforce.

The strategy of encouraging consumers to make "little changes" to their daily energy intake is admirable. But does it work?

The SVP global head of innovation and marketing at McCain Foods Canada has climate change top-of-mind.

The parent company of grocers like Save-On-Foods is launching an innovative reusable bag recycling program this month.

From C-Suite: The company is working with Indigenous practitioners, and not just for Indigenous-focused projects.