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Wayne Friedman

Wayne Friedman

West Coast Editor at MediaPost

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Influence score
48
Phone
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Location
United States
Languages
  • English
Covering topics
  • Advertising
  • Media
  • Regional News

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Recent Articles

mediapost.com

Roku's 'Platform' Advertising Spikes 17% In Q3 10/30/2025

Roku says streaming hours on its platforms have climbed 4.5 billion year-over-year to 36.5 billion during the third quarter.
mediapost.com

Your Home-Screen Ads Are Calling: Are You Picking Up? 11/19/2025

Over the past year, LG Ad Solutions has seen a more than 60% year-over-year increase in general-market advertisers integrating home-screen ads into campaigns.
mediapost.com

Disney: Making More Hard Calls n Anxious Stock Market 11/17/2025

Stock market sensitivity and tension was all up-in-the-grill of the company's parks and experiences business. And of course, its direct-to-consumer streaming platforms.
mediapost.com

Disney: Making More Hard Calls In Anxious Stock Market 11/17/2025

Stock market sensitivity and tension was all up in the grill of the company's parks and experiences business. And of course, its direct-to-consumer streaming platforms.
mediapost.com

Netflix Future: Video Podcasts, Exclusivity - And Dinging YouTube? ...

Netflix is looking to the future, with a focus on Gen Z and Millennials - and a move into video podcasts, a growth area among young consumers.
mediapost.com

Roku's 'Platform' Advertising Spikes 17% In Q3 10/30/2025

Roku says streaming hours on its platforms have climbed 4.5 billion year-over-year to 36.5 billion during the third quarter.
mediapost.com

Open Programmatic CTV: Roku Dominates, Apple Rising 10/23/2025

Roku's share of the market dipped 3% in Q3 vs. Q2 this year (36% vs. 37%). Apple TV, now in second place, witnessed a sharp 27% gain (to a 15% share).
mediapost.com

More Sharing For Streaming: Nearly 40% Of U.S. Titles 10/08/2025

Of 172,000 U.S. titles, 67,000 appeared on two or more services as of July 2025, Ampere Analysis says - up vs. 2020, when there was 27% sharing of content on two or more services.
mediapost.com

WWE Boosting Netflix: Viewing Growth, Lower Churn 10/15/2025

Against the backdrop of rising live sporting events for streaming platforms, Netflix is now seeing major viewing results from its investment in the WWE.
mediapost.com

WBD's Playground: Who Wants To Play - With What Media Toys? 10/22/2025

Many would wonder why Netflix, the dominant premium streaming platform, would consider stepping back to grab some old-school media assets.
mediapost.com

Short-Form Scripted Video For Netflix, Disney+? China Reads The Roo...

Short-form scripted "micro dramas" look like a regular TV show in setup and story arc but are one to three minutes long. Apps that have started up for this include ShortMax, DramaBox, FlickReels, GoodShort, Reel Short, FlareFlow, Shot Short and NetShort.