Vahe Habeshian

Email is a powerful means of business communication for marketers and business, helping to build trust and loyalty. But only if they are responsive in their email communication with customers.

AI can improve marketers’ work and workplace productivity, from simplifying business procedures to evaluating information to performing repetitive tasks.

In B2B marketing and sales, high-quality data is crucial for targeting, reaching the right person with a personalized approach, and driving revenue. Bad data can destroy the entire process.

How can Sales gauge the health of its sales pipeline? These nine key pipeline metrics explained in this graphic, along with the formulas for calculating them.

The word unprecedented and phrase in these unprecedented times are as widespread as the pandemic they descrive. Here are 30 alternatives to unprecedented marketers can use in their communications.

Five generations work together in today’s workplaces: The Silent Generation, Boomers, Gen X, Millennials, and Gen Z. Do they work well together? Are the stereotypes about each generation true?

How do you sign off marketing emails in a way that fits your brand but shows you're aware these are tough times for your customers? Here are 30 of the best and worst email signoffs.

Programmatic uses ad technology to automate media buying: Advertisers bid in real-time for an audience, and the highest bidder wins the ad impressions up for auction. Learn more about the process.

B2B marketers and sellers can use offline tactics, such as B2B direct mail, to reach and engage prospects, and differentiate themselves from the competition.

How do you handle bullies and bullying in the workplace? This infographic explains how to handle an office bully in accordance with insights from science and advice from industry experts.

Direct mail marketing still works, and it works better when combined with digital marketing, helping to break through the digital marketing clutter. Check out this infographic for the how and why.

There are two ways to run ads in account-based marketing: by matching contacts, and by matching accounts. Both are valid, but each has its pitfalls--and metrics (i.e., match rates). This infographic explains it all.

Layoffs and furloughs are now a part of our daily lives, but many don’t know what to when they lose a job. This infographic highlights how to make sound financial decisions until returning to work.

Search data can be used to understand audiences and make predictions for the near future. What might the COVID-19 exit phase look like based on what search data is telling us?

Businesses are recognizing the value of creativity--and creatives--for helping to achieve business objectives and results. See results from this in-house creative management study.

COVID-19 shutdowns have affected most industries. Web-user behavior has also changed, and major search & social media platforms have launched digital marketing initiatives in response to the pandemic.

The job of a social media manager involves managing social media channels on a daily basis, including creating content and aligning the role with the broader marketing strategy.

A reliable way to rank on Google is to use link-building tactics. But it’s not only the most popular link-building methods that perform well. These underrated lesser-used tactics do, too.

Remote work is growing in popularity as companies realize workers are healthier and more productive working from home. See how you can search for, and find, your ideal remote job.

The annual B2B Content Marketing Benchmarks, Budgets, and Trends report from MarketingProfs and CMI features how content marketers have adapted to the pandemic, in addition to its usual findings.