Timothy Cain

After volume showed signs of recuperation through the middle half of the last decade, the segment's 2019 collapse suggests we haven't reached bottom yet.

Just as Toyota exerts its control in the overarching midsize car segment with a heavy hand, the automaker expects to do the same in the all-wheel-drive sub-segment of the same category.

Over the course of three decades, Lexus has accomplished remarkable feats in the U.S. marketplace. While the modern luxury landscape proves how challenging it is for a (non-Tesla) upstart such as Genesis to garner even an ounce of market share, Toyota’s premium brand generated relatively high volume levels from the get-go.By 1991, only the third year on the market, Lexus had already overtaken all other import premium brands. By 1998, Lexus was able to top monthly luxury sales…

Van sales keep falling. It's a bizarre outcome given the undeniable, incontrovertible, unquestionable fact that the Honda Odyssey is the best vehicle on the market.

At the top of the midsize heap, the Toyota Camry continued to improve its market share, expanding the size of its slice in a shrinking pie.

U.S. auto sales in the first quarter of 2020 tumbled by more than 12 percent, yet Mazda sales during the same period were off by just 4 percent.

Tucked inside America's car sector are a handful of fun cars - intentionally impractical two-doors - that muster a mere fraction of the market share they produced just 10 years ago.

At the current rate of decline, fewer than 1 percent of the vehicles sold in America in 2022 will be subcompact cars.

Auto high beams were not the feature I thought I’d miss when our family switched from a 2018 Honda Odyssey to a 2019 Honda Ridgeline. I spent more than three decades living in urban environments. High beam use was limited to vacations or weekend getaways in country idylls.Even after three years of rural life, auto high beams still seemed to me to be just a frivolous luxury. At least they did, until we gave them up in the switch to the Ridgeline, which isn’t the top-spec…

We all asked Mazda for more power. It was a cry rising up from virtually every corner of the automotive industry – enthusiasts, observers, analysts, insiders, owners, fans – largely due to the fact that Mazda marketed an entire lineup of vehicles as machines for keen drivers, and none of those machines offered meaningful horsepower.The Mazda 6 dropped its V6 engine after the 2013 model year, which led to horsepower maxing out at 184 in the following iteration. The Mazdas…