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Tim Sykes

Tim Sykes

Brand Director at Packaging Europe

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Influence score
38
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Location
United Kingdom
Languages
  • English
Covering topics
  • Non-Editorial

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Recent Articles

packagingeurope.com

McDonald’s Japan scraps paper straws

McDonald's Japan has replaced its controversial paper straws with 'strawless' lids made from recycled PET, but consumers are still divided on the new solution's practicality. Tim Sykes reflects on this demand for convenience, sometimes at the expense of sustainable progress, and what we can learn from getting the balance wrong. ...
packagingeurope.com

Could this change the packaging industry forever?

Weight-loss drugs like Ozempic have rapidly switched from diabetes therapy to mass-market weight control, shrinking appetites - and sales volumes. As more people start to take GLP-1 drugs, eating and consumption habits will change, and the ripple effects on the packaging industry could be seismic.
packagingeurope.com

Sustainability perspectives: Rethinking Fibre-based Solutions

Sameer Singla, CEO of Archroma Packaging Technologies, discusses how innovation in chemistry can extend the properties of fibre-based packaging while retaining recyclability - and the strategic keys to realize this business opportunity.
packagingeurope.com

What can other countries learn from the PPWR?

For all the criticisms levied at the PPWR in its current form, the UK could learn a thing or two from its ambitious and collaborative effort to get things moving.
packagingeurope.com

Sustainability Perspectives: Beverage packaging, adhesives and the ...

The PPWR (Packaging and Packaging Waste Regulation) has been adopted by the European Parliament and is expected to enter into force in 2025. But what are the effects on the beverage industry, and what is the role of adhesives in enabling recyclability and the dematerialization of packaging? H.B. Fuller's Elizabeth ...
packagingeurope.com

The Coca-Cola Company strips back environmental goals and extends d...

The Coca-Cola Company has lowered the ambition of its voluntary environmental goals. Having extended its timeframe to 2035, it now aspires to achieve 40% recyclate in its primary packaging and collect 75% of the bottles and cans it markets, among other targets.
packagingeurope.com

Nestlé coffee adopts Sonoco’s 95% paper-based can for enhanced recy...

Sonoco is targeting full recyclability with a 95% paper-based can for Nestlé's coffee products, believed to maintain the barrier properties of conventional packs while reducing their weight.
packagingeurope.com

Dow announces finalists for the 35th edition of its Packaging Innov...

Dow has announced the finalists of its 35th Packaging Innovation Awards (PIA). The winners will be unveiled at an award ceremony on October 24, 2024, held in conjunction with Tokyo Pack - where they will also be showcased at the exhibition.
packagingeurope.com

All 27 EU member states have missed their recycling targets – what ...

The European Commission claims that all 27 EU countries have failed to achieve a number of collection and recycling targets, and is set to launch infringement procedures as a result. What does all of this mean in practice? Tim Sykes, Packaging Europe's brand director, tells us more.
packagingeurope.com

All 27 Member States miss collection and recycling targets and face...

The European Commission is commencing an infringement procedure against all 27 EU Member States for falling short of legally binding collection and recycling targets, including the Packaging and Packaging Waste Directive's expectation of recycling 55-80% of packaging waste by the end of 2008.
packagingeurope.com

Why are so many brand owners set to miss their packaging sustainabi...

In recent weeks, Unilever, PepsiCo and Colgate-Palmolive have all announced that they will fail to meet longstanding packaging sustainability goals. What is behind this trend? Tim Sykes, Packaging Europe’s brand director, tells us more.