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Tim Peterson

Tim Peterson

Senior Reporter at Digiday

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Email address
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Influence score
53
Phone
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Location
United States
Languages
  • English
Covering topics
  • Computers & Technology

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Recent Articles

digiday.com

Future of TV Briefing: The creator economy needs a new currency for brand deals

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
digiday.com

Inside the 'hot dog vs. sandwich' problem in AI advertising

Digiday editors discuss on this episode of the Digiday Podcast the necessary guardrails for AI agents in programmatic advertising.
digiday.com

WTF is commerce media?

In the decade-plus since Amazon started selling ads based on people’s purchase histories, retail media has ballooned into a $59 billion business in the U.S., according to eMarketer.
digiday.com

Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tac...

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
digiday.com

Future of TV Briefing: Streaming subscribers save $16 through bundles

This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
digiday.com

How The Times is using AI to model synthetic focus groups from huma...

The British news publisher has worked with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel.
digiday.com

How Forbes is using ChatGPT referral data to create audience cohorts

Semrush and Similarweb provide information that Forbes is able to use to learn more about its AI-referred audience’s interests.
digiday.com

Future of TV Briefing: Streaming advertising’s supply-demand imbalance

This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
digiday.com

Future of TV Briefing: YouTube’s dynamic brand insertions could unl...

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
digiday.com

Future of TV Briefing: The ad product OpenAI should introduce in So...

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
digiday.com

The Sora-TikTok U.S. era of short-form video

Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray.