Tanya Dua

Fernando Machado, CMO of Burger King Corporation, joined Tanya Dua, senior advertising reporter at Business Insider, for a Spotlight Digital Live Event. Machado talked about the creative that his brands have run during the time of coronavirus, and about how his team has managed during the crisis.

With its latest ad, which many have decried as racist, Dove may have wrecked 13 years of pro-women marketing driven by its “Real Beauty” campaign.

YouTube just made the biggest change to its logo in history

A number of brands, including Coca-Cola, Nike, Jaguar, Sea World and Ripple Foods have started using images to both segment and target their audiences.

Snapchat is incentivizing brands and media buyers, offering bonuses, discount coupons and media credits for media buys carried out in the second quarter of 2017.

Brooklyn’s Dumbo has emerged as a vibrant creative and tech hub home to a growing number of advertising agencies, now including Laundry Service.

Here is a look at a few newer podcasts by ad agencies.

Staying up to speed with the funky-fresh lingo of today’s kids may get brands some street cred, but it doesn’t drive any bottom line.

Instead of search history, Coca-Cola targeted consumers by serving them ads based on images they shared on Facebook, Instagram and Twitter.

The sheen has worn off cause- and purpose-based marketing, and Pepsi’s recent fiasco is to blame, marketers say.

Eliud Kipchoge may have been unable to break the two-hour marathon, but Nike still won, marketers say.

Tough Mudder is opening a digital storefront on Amazon where it’s selling fitness gear and distributing video it’s creating solely for the e-commerce giant.

FuckJerry has gone beyond its Instagram roots to become a full-blown social agency.

“Maybe we are the future in terms of evolution and the neurotypicals are the past, kind of like ‘X-Men.’”

Brands including Birchbox and GoPro are trying out a new shoppable video layer that lets users purchase products on Instagram Stories and Snap Ads.

Unlike the majority of agency execs, who come from agency and business backgrounds, 360i’s global CEO Sarah Hofstetter actually got her start as a reporter at The New York Times.

After sponsored geofilters, Snapchat is working on launching a new self-serve platform for its Snap ads product.

Brands may have reached peak emoji, but they’re just about getting started on stickers.

Its competitors may be riding the craft cocktail wave, but Three Olives vodka is sticking to its flavored vodka roots.

For agencies, the recent Pepsi fiasco could have very well been avoided -- had they also been in the room when the concept was developed.