insidehook.com
On has officially inked Zendaya. That sentence wouldn’t have made too much sense just a few years ago — and neither, perhaps, would the partnership. The Swiss running brand, which was founded in 2010, reserved its initial sponsorships for endurance athletes, people like Nicola Spirig, Yared Nuguse, Hellen Obiri, David Kilgore, Gregoire Curmer. Not exactly household names, but as an upstart in a space long dominated by two very famous brands, On Running decided to earn some credibility and…
6 months ago