Stephanie Burns

45% of corporate executives now rely more on instinct than on facts and figures in running their businesses - so it’s a good idea to tap into it and hone in on it whenever possible. Here are a few things to try.

As we collectively navigate through the beginning of our third pandemic year, it is clear that business culture could use some revamping. The pandemic has been a challenge for everyone - which is why having a people-first business culture is so important – more so now than it ever has before.

Elyse Myers wasn’t expecting to go viral on TikTok, but now she’s cultivated a community of people - 3 million and counting - who follow her because of her authenticity and honesty.

Producing quality products or services and delivering them flawlessly, typically ensures that your community of customers will help you spread the message without the need to invest significantly in advertising campaigns. If you’d like more word of mouth marketing, here are 3 things you can do.

Dr. Tatiana Fofanova, Dr. Desh Mohan, and Katelin Cherry, were recruited by the Texas Medical Center Innovation Institute, the world’s largest medical center to identify its biggest issues in the geriatrics space. And they determined it was communication.

If your product does solve a problem, you’re already up a notch in their book, but you might be competing with a lot of other brands solving the same problem. Here’s how to stand out in the sea of products that solve everyday problems.

Today’s children are three times more likely to aspire to be a YouTuber (29%) than an Astronaut (11%)—and plenty of them have already started. When the pandemic accelerated everyone’s screen time, it also accelerated need for connection online. Which means getting noticed online is getting harder.

Maybe it’s a life event, death of a loved one, perhaps a question, or just an ordinary day when you think to yourself “oh crap” this is not how I want my life to be.

Whether it’s the number of people you want to add to your mailing list or the amount you’d like to earn this year, most entrepreneurs live and die by their goals. But all that goal-setting is not going to work. The problem? Too much positive thinking.

When we think of the holidays, we think of festivities filled with food, gatherings with family and friends, and maybe, most importantly, we think of giving. If you want to create a giving-first culture in your business, follow these 3 tips.

Last year, Americans and U.S. businesses donated a record high of more than $471 billion dollars to charitable organizations, according to the Giving USA report. But even if your business has a small budget for giving-there is more you can do.

Despite what the industry has taught us with platforms like TikTok and Instagram, you can still become your own publisher of content without sacrificing your own principles and culture by focusing on a community-first mindset, rather than a money-driven strategy.

Word of mouth marketing is arguably the most valuable of all marketing strategies. It’s incredibly difficult to attain, but when it happens, it’s pure gold. There are a few things you can do to increase the chances that your business can build word of mouth.

Regardless of the industry you work in, adopting trust-building techniques for purposes of offering genuine solutions to clients is essential for securing your reputation–and clients.

By the age of 23, Nicola Jackson had already buried three children, and was overworking herself at a hair salon just to make ends meet. Twenty-five years later, she’s the CEO of Pink Millionaire, committed to helping women become financially literate.

There is something special about perusing an outdoor market or bazaar, looking for the little treasures that are one of a kind. While online shopping is quite convenient, it doesn’t have the same magic. One entrepreneur is trying to bring that treasure hunt into the digital age.

There’s an old adage that says “If you want to go fast, go alone. If you want to go far, go together.” Collaborating with other organizations or businesses is a surefire way to create bigger impact and faster growth.

Getting to speak on the TEDx stage is a dream come true for a lot of entrepreneurs. If you want to maximize your chances of getting chosen, here are a few tips to follow.

It’s been reported that stories are 22 times more memorable than facts. Delivering a compelling story not only creates memorability, but share-ability. A powerful story is easily shared between customers and potential customers - and that is marketing gold.

If you’re the owner of an online business, you know how important it is to reach online customers and create consistent incoming revenue. Here are three things you can do today to bring in a constant stream of customers