Stefan Sykes

Tequila, mezcal and Mexican beer sales are booming in the U.S., as agave-based liquors are set to become the fastest-growing spirits category in the country.

Philip Morris beat quarterly earnings estimates and missed revenue expectations, but sales of heated tobacco and oral nicotine products were strong.

The Ultimate Fighting Championship and Bud Light are back in business, announcing a new marketing partnership.

Jonathan Majors is set to be the next major villain in Disney’s lucrative Marvel Cinematic Universe.

The Marlboro maker said domestic cigarette shipment volume fell 11.6%, primarily driven by industry declines and competition from illicit e-vapor products.

Anheuser-Busch is hoping an increased emphasis on sports and concert marketing will help to lift flagging Bud Light sales in the U.S.

DraftKings reported 2.3 million monthly unique payers in the third quarter, representing a 40% increase year over year.

E-cigarette usage among U.S. high school students has fallen as the government pursues aggressive action against companies selling illegal vape products.

The proliferation of online sports betting and casino gaming across the U.S. has led to record revenue for sportsbook companies such as DraftKings and Fan Duel.

YouTube is further betting on AI with its experimental tool that will allow users to create AI-generated music using the voices of popular music artists.