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Sonia Thompson

Sonia Thompson

Contributing Columnist at Forbes

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Email address
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Influence score
56
Location
United States
Languages
    Covering topics
    • Business
    • Marketing
    • Technology

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    Recent Articles

    forbes.com

    How To Engage The Fastest Growing Community In The U.S.

    The Hispanic community is rapidly growing in the U.S. Smart brands recognize it is important to include them in marketing to stay relevant and grow.
    forbes.com

    Will Lowe’s Scaling Back On Diversity And Inclusion Cost It Customers?

    Home improvement brand Lowe’s recently announced that it is pulling back on its diversity, equity, and inclusion efforts.
    forbes.com

    New NFL Ad Highlights An Effective Approach To Inclusive Campaigns

    The National Football League (NFL) released a new commercial to get fans excited about the upcoming football season kicking off.
    forbes.com

    2 Lessons Learned From Plus-Sized Consumer Backlash For Forever 21

    Plus-sized Forever 21 consumers gave the brand a lot of feedback about what their expectations that will make them to willing to buy.
    forbes.com

    3 Lessons From The Boy Scouts' Name Change - Forbes

    The rebranding move was announced as a small change that helps the brand better align to its values of equipping youth for life.
    forbes.com

    How Best Buy Responded To Pushback On Its Donations To LGBTQ+ Chari...

    Best Buy will now screen donations made by it’s ERGs to external organizations. The reason why is up for debate.
    forbes.com

    Why It Matters That Consumers Are So Enraged By The Kyte Baby Debac...

    Kyte Baby, a bamboo clothing company for babies and toddlers, has come under fire in recent weeks for how it mishandled a request from an employee who requested to wor...
    forbes.com

    Katt Williams’ Viral Shannon Sharpe Interview Has Essential Lessons...

    In less than a week, comedian Katt Williams interview on Shannon Sharpe’s Club Shay Shay show has racked up more than 37 million views on YouTube.
    forbes.com

    What Lululemon’s Founder Got Right And Wrong About Marketing - Forbes

    Lululemon founder Chip Wilson recently caused a lot of chatter for his criticisms of the way current leadership is managing the brand during an interview with Forbes.
    forbes.com

    5 Ways Your Marketing Can Be More Inclusive In 2024

    Whether or not you call it inclusive marketing, engaging consumers with differences is more important now than it ever has been.
    forbes.com

    5 Ways Your Marketing Can Be More Inclusive In 2024 - Forbes

    Whether or not you call it inclusive marketing, engaging consumers with differences is more important now than it ever has been.