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Sonia Thompson

Sonia Thompson

Contributing Columnist at Forbes

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Influence score
56
Location
United States
Languages
    Covering topics
    • Business
    • Marketing
    • Technology

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    Recent Articles

    forbes.com

    How Best Buy Responded To Pushback On Its Donations To LGBTQ+ Charities

    Best Buy will now screen donations made by it’s ERGs to external organizations. The reason why is up for debate.
    forbes.com

    3 Lessons From The Boy Scouts' Name Change - Forbes

    The rebranding move was announced as a small change that helps the brand better align to its values of equipping youth for life.
    forbes.com

    Snoop Dogg Is A Shining Star At The Olympics. Why It Matters To Mar...

    Famed rapper Snoop Dogg was a torchbearer during the Opening Ceremony for the Paris Olympic Games.
    forbes.com

    2 Lessons Learned From Plus-Sized Consumer Backlash For Forever 21

    Plus-sized Forever 21 consumers gave the brand a lot of feedback about what their expectations that will make them to willing to buy.
    forbes.com

    New NFL Ad Highlights An Effective Approach To Inclusive Campaigns

    The National Football League (NFL) released a new commercial to get fans excited about the upcoming football season kicking off.
    forbes.com

    Will Lowe’s Scaling Back On Diversity And Inclusion Cost It Customers?

    Home improvement brand Lowe’s recently announced that it is pulling back on its diversity, equity, and inclusion efforts.
    forbes.com

    How To Engage The Fastest Growing Community In The U.S.

    The Hispanic community is rapidly growing in the U.S. Smart brands recognize it is important to include them in marketing to stay relevant and grow.
    forbes.com

    Why Viewers Hate This Scene In The Movie ‘It Ends With Us’

    While the lawsuits are the focus of much chatter surrounding the 'It Ends With Us,' there are elements of the film that could cause harm to viewers.
    forbes.com

    The NFL Is Removing ‘End Racism’ From End Zones. What That Move Means

    That message has been a staple in end zones since then, including in the last four Super Bowls.
    forbes.com

    Nike And Dove Lead The Way In Empowering Women In 2025 Super Bowl Ads

    A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.
    forbes.com

    2025 Super Bowl Ads Trends, Including Notable Shifts In Representation

    Since 2021, there’s been an increase in representation of people from underrepresented and underserved communities in Super Bowl ads. This year was different.