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Shawn Baldwin

Shawn Baldwin

Producer, Consumer and Personal Finance at CNBC Online

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Influence score
70
Phone
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Location
United States
Languages
  • English
Covering topics
  • Finance & Banking Services
  • Politics

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Recent Articles

cnbc.com

Why the U.S. has a serious mining worker shortage

The U.S. has more than 12,500 active mines but an aging workforce is causing headaches for the industry.
cnbc.com

How China became KFC's most important market - CNBC

KFC is one of the world’s largest fast food chains with more than 29,000 restaurants and a new location opening every three and a half hours. But while much of the brand’s early success came from the U.S., today the majority of its growth is in China. The first KFC franchise opened in Salt Lake City in 1952 but the chain didn’t get its start in China until 1987. A leg up on the competition and an infusion of Chinese characteristics into the menu were key to its early success in China.
cnbc.com

How KFC won over China - CNBC

While much of KFC’s early success came from the U.S., today the majority of its growth is in China.
cnbc.com

Why Nescafé instant coffee sales are surging - CNBC

Americans drank an estimated 517 million cups of coffee daily in 2022 spending almost $110 billion on the beverage that year. Cold brews, expresso-based beverages and perfectly roasted beans are among the top drinks for today’s coffee aficionados. But one segment of the U.S. market has given up ground. Instant coffee, the kind that dissolves in hot water, has seen consumption fall to just 4% of American coffee drinkers. By comparison 25% of the coffee consumed globally is instant.
cnbc.com

How Nescafé came to dominate the instant coffee market - CNBC

With 25 factories globally, Nescafé is sold in 180 countries. Worldwide one in seven cups of coffee consumed is a Nescafé.
cnbc.com

How Nescafé instant coffee is made - CNBC

Nescafé is sold in 180 countries and has 25 factories globally. Worldwide one in seven cups of coffee consumed is a Nescafé.
cnbc.com

Why auto insurance rates are skyrocketing in the U.S. - CNBC

The average annual premium for full coverage auto insurance in the U.S. rose 26% from 2023 to 2024, according to Bankrate.
cnbc.com

How Maersk grew its shipping empire and how it’s evolving - CNBC

Maersk faces a range of challenges including Red Sea diversions, a drought at the Panama Canal and a potential strike maritime workers.
cnbc.com

What’s behind the looming copper shortage

Copper is essential to modern life delivering electricity to our homes and powering our electronic devices. It is also a critical mineral central to the energy transition. An electric vehicle, for example, uses about three to four times the amount of copper as a typical combustion engine vehicle. But mining companies are having a hard time keeping up.
cnbc.com

How Walmart turned Bentonville, Arkansas into a boomtown

Walmart's hometown of Bentonville, Arkansas has become a boomtown with many amenities you might expect to find in New York or San Francisco – fancy restaurants, craft cocktails, bike paths and a world-class art museum. The town has more cranes per capita than any other U.S. city as Walmart builds a 350-acre new headquarters. Bentonville's population is expected to triple by 2050. But with the boom comes big-city economic challenges. CNBC's Melissa Repko travels to Bentonville for the story.
cnbc.com

Why it's so difficult to build nuclear power plants in the U.S.

The U.S. generates about 60% of its electricity from fossil fuels, roughly 21% from renewable energy sources and about 19% from nuclear energy.