Sebastian Joseph

The result is a creator economy caught between maturity and hesitation -- growing up fast but not all at once.

The agentic era won’t open with a single switch flip. It will emerge through a long, awkward hybrid phase. E

In that setup, agencies don’t disappear. They just move up the ladder. Less execution, more counsel. Less button-pushing, more steering.

The changes are meant to make advertising on Amazon simpler to plan, execute and measure regardless of a brand’s size or internal expertise.

This phase isn’t about agents taking over. Its about teams learning to work alongside systems that are fast, confident and occasionally wrong.

Future “Watch With” broadcasts will likely focus on regions where the NFL wants to expand the reach and the distribution” of games.

That work started about a year ago when Lamaa and his team began pulling together and standardizing its data sources into a data platform.

For all the talk about AI transformation agencies, its also hollowing them out, leaving fewer people capable of critical judgement inside.

A new model will connect directly to the existing paywall, feeding insight from long-tenure subscribers back into acquisition.

Nearly six in ten invoices (58%) in the sector were paid late in the first half of the year, according to payment data form OAREX. A

With gen AI flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually feel human.

In the end, it’s about discernment, knowing when automation becomes noise and when it can still serve the story.

The ad dollars are nice but the real prize for Amazon is the infrastructure itself -- the rails on which the entire system runs.

As if ad execs didn’t already have enough to untangle when it comes to AI, OpenAI just threw another curveball: a browser.

In the end, AdCP feels like a Rorschach test for an industry that talks about the future constantly but can’t quite agree on how to build it.

The cosmetics giant is looking for partners to help make sense of all data from all its creator campaigns.

Eight in ten ad dollars from its media business, which makes up 60% of the group’s total net revenue, now come from AI-driven work.

What’s unfolding isn’t a clash so much as a shift. AI is reshaping what it means to create - not in one direction but along a spectrum.

What’s unfolding isn’t a clash so much as a shift. AI is reshaping what it means to create - not in one direction but along a spectrum.

Here’s a rundown of the gossipy sub plots and quiet power plays that emerged from the courtroom.