Sean Norris

If you were spooked by the idea of virtual merchandise eventually replacing the physical kind, well, this should calm your nerves: Even the biggest names in non-fungible tokens (NFTs) and cryptocurrency are using real branded merchandise. A lot of it.

U.S. Treasury Secretary Janet Yellen is reportedly urging the Biden administration to consider reducing or eliminating some tariffs on Chinese goods as a means of mitigating rising prices for consumer goods. President Biden said he is “considering” the move.

Ron Weaver is president and CEO of Apex Advertising, a full-service promotional products marketing agency with annual revenue of $24.6 million, offices in nine states and a team of 65. But on this day in mid-December, it was a trio of kindergarteners running the show.

You know how there’s always an unofficial Song of the Summer—the song with just the right vibes for that specific moment in time? Well, if there was a promo version of the Song of the Summer, it’d be the Ball Park Hot Dog Helmet.

The summer tour is the most sacred of rock ‘n’ roll traditions, but it’s not just for bands. KIND, the snack company known for its healthy fruit-and-nut bars, is road-tripping across the U.S. to promote its new frozen treat bars. And, like any good tour, there’s exclusive merch—all of which is already sold out.

Hanesbrands Inc. recently disclosed that it was hit with a ransomware attack. In a Security and Exchange Commission regulatory filing Tuesday, the company said the attack began on May 24 and that its “forensic investigation and assessment of the impact of this event is ongoing.”

After the viral moment from the PGA Championship, Michelob Ultra tracked down #TheMichelobGuy—real name, Mark Radetic—and got permission to use his likeness in an ad. The brand also released a T-shirt and hat featuring Radetic in his now-iconic pose.

We asked six industry experts with proven track records of social media success to share their best tips for six major social platforms. We assembled these into a cheat sheet for each channel, so you can take the panic out of posting and be your best self online. Welcome to the Ultimate Guide to Soc…

Adult rec league sports are best known for two things: raggedy old mismatched uniforms and drinking with your buds. Jim Beam knows this, which is why the bourbon brand launched its “Rec Refresh” contest that will deck out three lucky teams in personalized, Jim Beam branded uniforms and more.

Want in on the e-commerce opportunity? Then you’d better be able to provide your clients with an online store. And if you’ve never done it before (or you want to get more out of the stores you’re already operating), you’ve come to the right place. Join us as we answer some common online store questi…