Scott Vaughan

When adopting generative AI, business leaders must strategically plan and invest to ensure success with AI initiatives.

Investment decisions and growth strategies have shifted for venture capitalists, startup founders, and tech innovators as AI's impact continues to expand.

Establishing a Chief AI Officer is becoming a vital element of the C-Suite, as more regulations form around AI.

UiPath provides automation and AI to deliver quality customer experiences, transform enterprise operations, and increase productivity and performance.

With AI on the rise, the Chief AI Officer role is emerging and C-suites must be equipped with an understanding of the criteria for this role.

The onset of the AI era has revealed critical skills for business environments as well as new AI-influenced roles that represent opportunities for innovation and growth.

Discover the dos and don’ts of applying generative AI to content marketing to capitalize on the power while avoiding potential pitfalls.

Learn about our top five revenue technology products to watch, including offerings from Salesforce, 6Sense, Qualified, Champify, and Syncari.

Integrating generative AI, natural language prompts, large language models, and machine learning augments the power of customer experience applications.

Mercedes-Benz, Ulta, and Toyota are co-creating with leading vendors to leverage AI for extraordinary customer experiences.

How organizations can balance their expanding use of AI against the need to manage the data governance process — while increasing the value and velocity of data.

Scott Vaughan shares insights from a recent discussion he hosted on leading in uncertain times and dumping the “more with less” mindset.

Professional services organizations are in demand as customer needs shift rapidly. Scott Vaughan shares advice on how they can adapt and capitalize on the opportunities available.

AI is expected to grow immensely over the next half decade, and cloud services, which support so much the technology’s “data gathering and crunching,” along with it.

Improper data management and access practices are “the business world’s second-hand cigarette smoke,” writes Scott Vaughan, who offers tips to avoid this scenario.

Analyst Scott Vaughan offers strategies and advice for go-to-market leaders who may find themselves adrift during these uncertain economic times.

In today’s world, customers strongly want to do business with companies that are serious about sustainability. Scott Vaughan lays out the priorities for CMOs and GTM leaders who are integrating sustainability initiatives into their organizations.

How LinkedIn’s B2B Marketing Institute helps cloud providers challenge assumptions and apply category optionality to their brands.

Strategist Kathleen Schaub says customer value squads, which help sales more nimbly focus on and adapt to customer needs, are the future.

Scott Vaughan extracts B2B demand marketing takeaways from demand generation provider Activate’s sixth annual ‘State of Demand Gen’ report.