qz.com
Twitter has never been a huge hit with advertisers. But under Elon Musk’s ownership, marked by a name change to X, a rollback of site rules, prioritized engagement for paying users, and Musk’s own edgy persona, the social media company’s outlook is bleaker than ever. In fact, now Musk claims that Twitter’s ad revenue is down 60%. While he blames a slew of enemies for his own failures—most recently the Anti-Defamation League, a Jewish civil rights group—Musk has always been his own worst enemy w…
about 1 year ago