COVID-19 accelerated the adoption of connective tech tools in retail, with about
three in 10 consumers using augmented reality or virtual reality when shopping
for apparel, furniture or other household goods.
As luxury brands ramp up their appeals to millennial and Generation Z consumers, installment payment providers such as Afterpay and Klarna have proved essential.
Installment payment providers Klarna, Affirm and Afterpay rely on social media
to educate consumers about their value, but not every “buy now, pay later”
platform is targeting the same audience.
Technology giant Google is introducing more private advertising solutions to its
Android devices, marking another shift in the digital marketing space.
Italy’s luxury sector has seen double-digit growth in brand value
year-over-year, while fashion label Gucci remains the country’s most valuable
brand, according to BrandZ.
Super-prime luxury markets in New York, the Hamptons and South Florida started strong in 2022, even as the wider real estate market is beginning to slow.