Sara Jerde

Here's what happened on the first day of Advertising Week New York — where a record-breaking number of attendees aired grievances.

Maeve, a sister brand to Anthropologie, joins brands already on Substack as company execs see it as the new approach into editorial.

Despite an uncertain second half of the year, Brie Olson said she doesn’t expect for “large shifts,” in how the company works with creators.

Despite an uncertain second half of the year, Brie Olson said she doesn’t expect for “large shifts,” in how the company works with creators.

By withholding generative AI from the creative process, Nestlé Waters helped establish a "playground" for 'Sopranos' stars in its Lion-winning campaign.

PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers.

Digital Content, Digital Advertising, Digital Marketing

Digital Content, Digital Advertising, Digital Marketing

Tinx has what seems like a hot take: she wants no part of artificial intelligence.

Netflix and TikTok — along with brands like McDonald’s — grew their presence at Cannes this year.

Here’s a roundup of Digiday’s most popular WTF explainers.

From esports is dying to retail media hype, here’s what’s in (and out) for advertising in 2023.

The Times (UK) and The Sunday Times are aiming to grow their digital subscription business with explorations into live journalism and visual coverage.

“Something that becomes a big event on television does well everywhere...Good content travels really well.”

Fine tuning a particular strategy with so much content that varies in performance isn’t always smooth sailing.

As brands work through their identities in this “new normal,” BDG shared findings of its success in using TikTok.

“We really felt this was a really cool way that not only aligns with what we’ve been about but a way to reach a much more diehard fan base.”

Black-owned media is not in a position where it can compete fairly with white-owned media corporations due to a scarcity of revenue.

In BMW’s ever-continuing journey to reach consumers in the spaces they’re playing, the automobile company has found success in esports.

To attract more media dollars at scale to minority-owned and operated publishers, Havas Media Group used its international network to create a social equity marketplace.