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Sapna Maheshwari

Sapna Maheshwari

Business Reporter at The New York Times

Contact this person
Email address
s*****@*******.comGet email address
Influence score
59
Phone
(XXX) XXX-XXXX Get mobile number
Location
United States
Languages
  • English
Covering topics
  • Business
  • Social Media

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Recent Articles

nytimes.com

They’re on the Varsity Influencer Team

A new effort at the University of North Carolina at Chapel Hill is aimed at turning its student-athletes into well-remunerated social media stars. Other schools are following suit.
7 months ago
nytimes.com

TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident

The company’s executives tried to reassure potential advertisers about the app’s future in the United States without directly addressing a looming ban under a federal law.
7 months ago
nytimes.com

TikTok Bans #SkinnyTok After European Regulators Raise Concerns

Officials in Europe worried that the app was glamorizing eating disorders. The ban is TikTok’s latest effort to counter criticism about its effect on teen mental health.
6 months ago
nytimes.com

Trump to Again Extend TikTok’s Reprieve From U.S. Ban

The president plans to sign another executive order this week that would give the popular video app more time to change its ownership structure.
6 months ago
nytimes.com

TikTok Hits Cannes, Where a U.S. Ban Seems a Distant Dream

TikTok executives hosted happy hours and played pickleball with influencers on the French Riviera this week, even as a U.S. ban loomed over the company.
6 months ago
nytimes.com

Trump’s Iran Deadline, and TikTok’s Future in the U.S.

Plus, your Friday news quiz.
6 months ago
nytimes.com

Influencers Step Onto Center Stage at Cannes

Big brands are increasingly courting social media stars, who descended on a major annual festival in France to pitch themselves to advertisers.
5 months ago
nytimes.com

TikTok Asks Users to Help Police Misinformation

The popular app will let users add context to videos through a “community notes” program much like those on X and Meta.
4 months ago
nytimes.com

He Sold His Likeness. Now His Avatar Is Shilling Supplements on Tik...

Welcome to a new era of commercial work fueled by generative artificial intelligence.
4 months ago
nytimes.com

Trump Signals Fourth Delay of TikTok Ban

The short-form video app has until mid-September to change its ownership structure or face a ban in the United States, after a number of deadline extensions from President Trump.
3 months ago
nytimes.com

What to Know About Trump’s Deal to Prevent a TikTok Ban

Governments have expressed concerns that TikTok, which is owned by the Chinese company ByteDance, may endanger sensitive user data.
2 months ago