teenvogue.com
Middle Eastern and North African beauty brands are plentiful for a reason. Many of the current beauty practices we know and love today are deeply rooted in Middle Eastern and North African (MENA) cultures. For example, Egyptians used sea salts for exfoliation, milk and honey for face masks, and eyeliner, or kohl. Fittingly, as we’ve adopted many of these beauty rituals into our self-care today, many MENA beauty founders have built upon them in their brands, continuing the legacy.
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over 1 year ago