Sam Carp

The Premier League has also ended its long-running production partnership with IMG to bring media operations in-house from 2026.

MLS franchise New York City FC joins fellow CFG club Manchester City in having home ground sponsored by UAE airline Etihad.

Vision 2030 sustainability commitments come after sportswear brand Puma reached its previous target seven years ahead of schedule.

SportsPro speaks to Binance's Sarah Dale about why she believes crypto sponsorship activity is set to return to its previous high.

New honourees join 65 companies that have been inducted into Laureus Sport for Good Index since inception.

Jon Ridgeon tells SportsPro how World Athletics is working to grow the appeal of track and field beyond the Olympic Games.

SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

Mark Ashton claims singer-songwriter has given newly promoted Premier League club Ipswich Town more reach than Manchester United.

SportsPro looks at why Hylo is putting one per cent of its annual revenue towards running projects that are making a positive impact.

Is food vlogging the best job in sports? SportsPro takes a look at the growing community of foodies on social media and how some teams and leagues are trying to reach them.

The NHL is exploring more games, additional locations, and a different schedule for its overseas regular season fixtures.

SportsPro breaks down what led to Nike chief executive John Donahoe's departure and what comes next for the sportswear giant.

SportsPro looks at how Allianz's MoveNow campaign has become a key part of the insurance company’s sports marketing investments.

SportsPro analyses whether crypto can become a viable sponsorship category and what sport should have learned from the previous goldrush.

After Cristiano Ronaldo launched his own YouTube channel, SportsPro explores what it says about the rising trend of athletes as content creators.

IPC president Andrew Parsons shares his ambitions for Paris 2024, reflects on France’s accessibility challenges, and outlines why people with disability “don’t need favours”.

Coca-Cola's Brad Ross tells SportsPro why the Olympics are still relevant to the soft drink giant and how its campaign for Paris 2024 came together.

Payments firm Visa's head of sponsorships for Europe says the company hit all of its Paris 2024 targets before the Olympics started.

German sportswear brand Adidas says this summer’s Olympics and Paralympics in Paris is one of its ‘biggest ever’.

Hospitality company and Paris 2024 sponsor Accor expects to “disproportionately benefit” from French capital hosting the Games.