drapersonline.com
McGuire Dudley joined the Derbyshire-based manufacturer in 2014 as head of marketing. Within six months she was promoted to head of marketing and merchandising and, the following year, joined the John Smedley board as marketing and design director.
In March 2021, she was appointed as global brand director, overseeing creative, brand, marketing, PR, design and merchandising.
Most recently, she took on the role of deputy managing director in January 2022, reporting directly to managing director and seventh-generation Smedley family member, Ian Maclean.
As managing director, she succeeds Maclean, who will step into the role of executive chairman after 25 years at the family business, including 15 at the helm.
The business credits McGuire Dudley with refreshing the John Smedley's brand image and growing its global sales across ecommerce and physical retail.
McGuire Dudley has also introduced a new exclusive knitwear line for the John Lewis Partnership, known as "JS x John Smedley", overseen last ye
11 days ago