Rob Gallagher

<span id="docs-internal-guid-e15859f8-7fff-c046-304a-bcc61df11e11"> <p dir="ltr" style="margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;"><span>In March, Netflix provided an update on its gaming plans, focused on reducing variety and targeting four key genres: mainstream, narrative, kids, and party. This short article provides an executive summary of the key findings of Omdia’s extensive report about the move,&nbsp;</span><span><em>Netflix’s New Games Strategy: A Data-Driven Assessment</em></span><span>.&nbsp;</span></p> <div><span><br /> </span></div> </span>

As competition for consumers' time and money instensifies, Omdia analysis suggests growth's over for some forms of media &amp; entertainment in the US while others have yet to reach their full potential.&nbsp;

<p><span>This opinion piece analyzes how Netflix might make its mark in the game market and where value might lie at the intersection of gaming and TV for the pioneering video streamer, its partners, rivals, and peers.</span></p>

Much of the popularity of free ad-supported streaming TV (FAST) services such as Pluto TV and Samsung TV Plus has been down to the passive viewing experiences they offer. But providers need to more actively engage viewers as competition for attention and advertisers intensifies across the TV and video market.&nbsp;&nbsp;

<p>Netflix’s worldwide games launch marked its first anniversary on November 2, 2022. This analysis draws on an array of data from Omdia and its research partners to understand the strategy’s performance and outlook. </p>

<p>After challenging TV broadcasters for viewers, the likes of Netflix, Amazon, and Disney+ are eyeing their advertising revenue. This opinion article examines the implications of this new wave of US streamer-led disruption.</p>

Analysts from across Omdia's Media &amp; Entertainment team provide their initial take on the outlook for the sector amid growing concerns about rising living costs. With energy bills, food prices, and other living costs set to rise dramatically in many markets, this analyst opinion takes a first pass at the likely impact on media and entertainment (M&amp;E) services.<br /> <div>&nbsp;</div>